Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]
Founders Agency brings humour and heart to a culturally relevant activation, celebrating personality over height in the latest brand act under its Escape the Flavorless platform launched earlier this year. Seagram’s Escapes is leaning into culture and challenging traditional dating norms with the launch of Short King Week, designed to celebrate confidence, individuality, and flavor, […]
Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, […]
McDonald’s presents an unprecedented partnership to bring back the Filet-o-Fish to the Brazilian menu Brazil knows how to grab our attention, hands down! McDonald’s introduced its new Filet-o-fish campaign (aka McFish), bringing nobody but Duo (the Duolingo Owl) as its superstar. But why? First, we must acknowledge that the fish sandwich is not permanent on […]
Kallø, the ‘naturally different’ food brand from Ecotone UK, is marking its entrance into the breakfast category with an exciting new in-store experience, building on a wider creative and out-of-home (OOH) campaign which launched at the start of the year. From 9th-15th March, Kallø will be bringing its latest product, Organic Granola, to life with […]
Charity works with agency partner AMV BBDO on poignant installation developed by Pixel Artworks and Collective Studios at London’s Outernet Domestic abuse charity Refuge is following up on its Make the World a Refuge campaign with a sea of red flags at London’s Outernet. The installation will feature quotes from domestic abuse survivors to highlight […]
—Designer Marco Rambaldi Showcases the Luxury of envy™ Apple on the Catwalk— envy™. It’s not an apple, it’s an experience. Luxury took a delectable bite out of Milan Fashion Week 25/26. envy™, the premium super sweet apple cultivated in Italy in South Tyrol and other countries around the world, made a striking statement as the […]
The 27th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands and outlets and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Craft, […]
And why the bots aren’t yet equipped to displace experiences. BY JP Stacey – Senior Account Director , Outerkind If I could buy stock in the use-frequency of a word by the marketing industry, I would invest in “experiential.” Here’s why. Like the “reimagine” boom circa 2010-2020—when every brand from Dove to Capital One to […]
Creative agency, BMB has unveiled a chocolate box packed with honesty – in addition to delicious sweet treats – for the most romantic day of the year, Valentine’s Day. “Love, sweet love” is full of tasty chocolates, accompanied by a menu that says it like it is. It was created in response to the human […]