Created by Razorfish and designed and developed by makemepulse, the game blends a retro visual identity with modern mobile gaming tech Continuing the success of its McDo+ app, McDonald’s France are amplifying their gaming strategy with the launch of “Rösti Fall’, the latest gaming experience exclusively available on the McDo+ app. Created by Razorfish and designed […]
Lucozade has partnered with socially-led creative agency We Are Social to energise runners at London Marathon’s notorious Mile 23. Focusing on the psychological and physical turning point runners face at Mile 23, Lucozade set out to provide the mental encouragement and physical fuel needed to break through. The motivation mission started pre-race at the Marathon Expo, […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Swedish snack brand OLW Cheez and Stockholm independent agency Kid have pulled off one of the more unexpected brand activations of the spring: a fully operational boutique hotel, located at the upscale address Stureplan 19 in central Stockholm, where the only guests are bags of cheez doodles. The concept, called Bågtique Hôtel (a portmanteau of ostbåge, the Swedish […]
Global experience agency Momentum has partnered with Primark on an immersive social experiment that challenged perceptions of high-street fashion by creating a fictional premium fashion label to showcase the retailer’s new Spring womenswear range. The immersive experience saw fashion enthusiasts invited to an elegant London townhouse on 19th –20th March for the debut collection of ‘Kim […]
Cadbury Turns Newsprint into Camouflage to Level Up the Nation’s Easter Egg Hides This Easter Cadbury is launching a series of press ads that celebrate the magic of the beloved Easter egg hunt, created in partnership with global creative agency of record VCCP. In a world where the traditional Easter egg hunt is often over in seconds, Cadbury […]
Compare the Market has announced the renewal of its partnership with The Hundred in a new multi-year deal, as early bird tickets for this year’s tournament go on sale. The renewal for the multi-year partnership, which began in July 2023, marks the start of an exciting new chapter for The Hundred as all eight teams […]
Created to promote energy awareness in younger generations, ‘Goodnight Light’ aims to change the narrative around the common childhood fear of darkness When it comes to childhood fears, nyctophobia – aka being scared of the dark – is one of the most common. Who knows what might be hiding under the bed, behind a curtain […]
With the FIFA World Cup 2026™ approaching this summer, Official Snack Sponsor of the FIFA World Cup 2026™ Walkers is igniting excitement amongst fans with a number of experiences to bring them closer than ever to the world’s biggest sporting event, and offering exclusive opportunities — from once‑in‑a‑lifetime pitch‑side moments to behind-the-scenes access to some […]
Chipotle Mexican Grill is celebrating its tatted superfans by giving away free meals with a “flash” ‘BOGOF’ offer on Friday 13th March, from 3-4pm across all UK restaurants. Inspired by the popular Friday 13th “flash tattoo” tradition, Chipotle is inviting anyone with a tattoo to get a free main meal when they buy another. The offer is open to all forms of body art; whether it’s permanent ink, a temporary […]