With a passionate belief that LGBTQ+ rights are also human rights, last week the captains of seven European teams were planning to wear a OneLove armband at the World Cup to take a stand against homophobia in Qatar. However, under pressure from conservative movements, at the 11th hour FIFA threatened to issue yellow cards to any player […]
Brand activation agency SCS is partnering with Borla Exhaust to support the launch of its EV Exhaust Sound System. Unveiled at SEMA, the activation starred famed rally driver Ken Block. SCS helped activate the partnership between Borla and Block. With EV’s becoming a regular sight on the roads, EV drivers didn’t realize what they were missing until they didn’t have […]
When it comes to food delivery, a dish is only as good as how it was delivered, if it is delivered badly, it’s ruined. Bumped smashed, dropped, late — there are dozens of ways to ruin a dish in transit. One—Star Cookbook from ‿ and us on Vimeo. Deliveroo UAE pride themselves on their delivery […]
Digital sports collectibles platform ClubStubs, in partnership with creative technology studio Appetite Creative, has created commemorative non-fungible token (NFT) ticket stubs available to American Football fans across more than 100 live games during the 2022 season. The unique crypto-based rewards system includes games tied to real-world matchups, with the NFTs hosted on the Solana blockchain featuring […]
This week sees the launch of the winning campaign from Snap’s 2021 UK Creative Council programme, ‘The Future Looks Good’ created by Cathryn Carey and Phoebe Chetwynd-Talbot. Creative Council UK – The Future Looks Good – Lens from VPR on Vimeo. The Creative Council, which launched in 2020 in partnership with Creative Equals, brings together leading […]
The campaign was developed by AMV BBDO and rolls out across ten markets including the US, UK, Spain, Italy, Germany, Australia, New Zealand, Brazil, Greece and the Netherlands
BOMBAY SAPPHIRE® has partnered with world-renowned film director and creative visionary Baz Luhrmann to launch its new campaign ‘Saw This, Made This’. With creativity being cited as the second-most in-demand skill in the world, and with people involved in creative pursuits proven to be more positive, Luhrmann has issued a creative call-to-arms, inviting people to discover the creative inspiration that exists all […]
Meta Honours the Missing women in Danish Art History with immersive XR experience created by makemepulse
Of nearly 2,500 monuments, statues and memorials in Denmark, 28 represent women. Of those 28, only seven portray women rather than mythical goddesses or fairy tale legends like the Little Mermaid. For centuries, most art has been created by men, for men, meaning the women depicted were seen through a man’s eyes. This is commonly […]
Brand investment in live events has leapt up since the start of the pandemic, as new partners recognise opportunities to engage with hard-to-reach audiences
Brand appetite for events has well and truly returned, according to AEG Global Partnerships, which has seen a sizeable increase in partnership investment across its live events portfolio. AEG Global Partnerships, which facilitates and manages partnerships at live events across the UK, has witnessed a huge uplift in demand with a 65 per cent increase […]
• Anamorphic content and projection mapping skilfully used by immersive agency The Department, to create unique content for the European Championships opening ceremony . BMW sponsor European Championships 50 years on from the Summer Olympics in 1972, the same year that BMW’s iconic four-cylinder tower was constructed in Munich
The Department unveiled an immersive homage to the legacy of BMW’s 1972 BMW 1602 electric vehicle, and celebration of BMW’s electrificiation journey, during the televised opening ceremony of the European Championships in Munich on 10th August. A fully electrified BMW and MINI shuttle fleet with a focus on innovation and sustainability played a part in […]
An influential leader in the project from start to finish, Taxi Studio drove the entire branding process and backed Wake The Tiger with financial resources
Brand expression agency Taxi Studio is announcing what is a historic ‘category-defining moment’ in Europe after partnering with Wake The Tiger, the producers of the world’s first immersive art amazement park®, which is opening its doors in Bristol. Wake The Tiger Amazement Park® is an immersive art experience which provides an exciting alternative to a […]