Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: This 20-year cycle is still present today for macrotrends, however, the lifespan of microtrends has been compressed. Before they lasted 3 to 5 years, now they can go through the same 5 stages […]
Many agencies today like to advertise themselves as full-service Superman shops—faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound! The reality? Most are like Clark Kent with Lois Lane and Jimmy Olsen on the side. There is nothing wrong with wanting to look like […]
In the age of ubiquitous content creation, keeping up can be overwhelming. New release after new release feels lost in a supermassive, ever-expanding galaxy of content. All the while, our old favorites hang by. Remakes and sequels, remixes and mashups, reissues of classic albums; we live in a culture crazy for a revival of the […]
At Beatgrid, an adtech startup focusing on cross-media measurement, we have spent thousands of hours working on campaigns globally to build a product that drives forward into the cookieless world, with trusted, understandable advertising data. Consumer viewing patterns are changing, the rise of streaming has made it easier for the viewer to decide what, when, […]
As many of us around the world head into uncertain macro-economic times, many of our clients ask us – what can they do from a business development point of view to best safeguard themselves for bumpy times ahead? There are several initiatives we normally recommend but there’s one strategy that comes out above all other. […]
By Richard Wilson
Digital first for business survival
Most of the best ideas seem to work naturally, even if they don’t fit the conventional mould. And often precisely because of that. A bit of intuition, trusting your instinct, taking a sideways look at the brief – it can be the same with people too. At StormBrands, we’re a fiercely independent creative agency and […]
Carlijn Postma, Founder at content marketing agency The Post, works with global video platform Biites in the Benelux. She talks about binge marketing and connecting with audiences through creative branded video.
1: What is binge marketing – and why should brands / marketers care about it? With Binge Marketing I’m trying to inspire brands and marketers to focus on a sustainable marketing strategy. Not running from one campaign to another. Rather look at the creators of films and series. They focus on engaging an audience and […]
By Velda Croot, Development Director, StormBrands
The Changing Value of “Value”
Strengths And Benefits Of Running An All Female Team – #BreakTheBias by Niki Herring