Grey London has developed a new creative platform for online retailer Very.co.uk, ‘Life is this Very moment’. The new platform aims at making Very the nation’s most-loved, inclusive and helpful retailer. It underlines Very’s multi-category product offering and flexible ways to pay, which help customers say yes when it matters most. Carly O’Brien, Chief Marketing Officer at […]
Online marketplace app, Shpock, has appointed Red Brick Road and Goodstuff to re-launch the brand in the UK.
Following a competitive pitch process, Shpock has appointed Red Brick Road as lead creative agency and Goodstuff as lead media agency to launch their new brand positioning in the UK. The global brand launch includes a new brand identity and brand positioning for Shpock which is encapsulated by their new brand line, “The Joy of […]
To mark Record Store Day, O2, the UK’s No. 1 Network, have produced a series of limited edition vinyls to celebrate the full-length release of the soundtrack from its brand-new TV advert, ‘You & Me Song’ by Joy Crookes. With O2’s rich heritage in music, the mobile operator prides themselves in supporting up and coming […]
Initiatives are part of a commitment designed to open up the advertising industry to people with different perspectives, experiences and backgrounds
As part of its 50th anniversary celebrations, Saatchi & Saatchi is launching a new roadmap designed to improve entry into the advertising industry for Black, Asian and Ethnic Minority talent, and those from low social mobility backgrounds. Saatchi & Saatchi was founded in 1970 by two brothers, the sons of Iraqi Jews who escaped persecution in Iraq […]
41% of companies now focus brand purpose on doing good, rather than products 27% of companies now put ad budget behind promoting purpose
As consumers increasingly stand up to what they see as bad corporate behaviour, more companies are focusing their ‘purpose’ on helping to improve the world as a central part of their business and marketing strategy. Today, 41% of major businesses adopt a brand purpose that is focused on the positive impact they can have on […]
Award Winning Creative Director Charlotte Adorjan has launched an Online writing course.
The online course has been created to give people the tools and strategies to create persuasive copy that moves people to action. Adorjan believes lack of confidence is holding many women back, but by boosting their knowledge and learning how best to sell themselves, more women will be encouraged to write – either for their own ventures […]
Facebook and Instagram users can support small businesses with a pledge frame, an Augmented Reality (AR) powered Instagram filter or by simply using the hashtag #LoveLocal.
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in the Middle East and North Africa (MENA) region, which have been among the hardest hit during the COVID-19 pandemic. The campaign will amplify the voice of local SMBs, shed […]
Fast-growth fitness company Freetrain awards press office brief to the Sport & Fitness team
Freetrain, creators of an innovative piece of training equipment that supports hands-free carrying of your mobile device, have appointed leading PR agency The PHA Group with a brief that spans product placement, journalist and influencer engagement, and business profiling, as it continues to grow exponentially. The Birmingham based fitness company provide an alternative solution to phone holder armbands/belts […]
This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, […]
Layla Assi from Stockport, Greater Manchester, studying at Southport College, Merseyside, named winner of Rise Up 2020 among hundreds of students. Layla won with campaign for Cadbury’s chocolate highlighting generosity and kindness during Covid-19 Rise Up competition is the centrepiece of The Code, the digital skills programme from global advertising firm Dentsu Layla will now be offered work experience with Mondelēz and Dentsu agency, Carat, to develop her concept for Cadbury.
Layla Assi (aged 16) from Stockport, Greater Manchester, studying at Southport College, Merseyside, has been named the winner of “Best Campaign” in advertising and digital skills competition, Rise Up 2020. Part of The Code from global advertising, marketing and digital agency, Dentsu, Rise Up 2020 challenged young people from diverse backgrounds to put their creativity to the test and […]