New research from Beano Brain, the insights agency from Beano Studios, finds half (51%) of UK families with kids aged 7-11 have already started planning their Christmas celebrations. Two-thirds (66%) of kids admitted to being just as or even more excited about Christmas this year, despite the growing coronavirus threat in the UK. In fact, […]
- Group elevates LAB brand to group-level, and establishes specialist agencies Riverr and VERJ - The specialist brands will sit alongside Studio BLUP and Reflect Digital
LAB Group has announced the launch of two new specialist agency brands, Riverr and VERJ, as it elevates its existing LAB agency brand to group-level in order to offer a single point of entry for clients. As LAB Group continues to grow, and diversify its client offering, it has identified the need to develop and nurture specialist agencies, allowing […]
National marketing effort launches new model
Built for the seekers of new experiences and adventures, Toyota’s all-new 2021 Venza delivers on this quest, empowering drivers to discover the unlimited possibilities that await them on the road ahead. Today, Toyota celebrates Venza with the launch of the “Seekers of New” marketing campaign. “The new campaign beautifully highlights the best that Venza has to offer,” said Ed […]
The many lives of a family sofa – from toddler playground to home office to dog bed – feature in a new ad campaign from sofa and furniture expert DFS, promoting its new durable fabric called Resilience. The campaign was created by independent agency krow London. A 20-second television ad shows kids, pets and a […]
NEW MASS MARKET £1M+ NATIONAL TV AD UNVEILED
Ginsters, the UK’s favourite pasty maker, is treating the nation to sea air and a taste of the Cornish lifestyle in a brand-new £1million+ TV ad campaign – the first in over five years. Featuring a vegetable farmer as he delivers potatoes sourced from Cornwall and goes from field to bakery to surf, the prime-time, […]
New OOH campaign tackles antisocial behaviour
TfL want to encourage positive travel behaviours to help ensure smoother journeys for all. Their new campaign, created by VCCP with illustrator Toby Triumph, was designed to encourage passengers to be a little kinder to one another as they use public transport. The bright colour palette draws attention to the important message delivered through modern, […]
As the UK’s largest healthcare charity, Nuffield Health has made it its mission to build a healthier nation. It has developed its “connected health” offering and flagship programmes, including a new COVID-19 Rehabilitation Programme, to do just this. Nuffied Health has launched a new campaign, comprising a 30 second film and a comprehensive TV, VOD, […]
Refuge, the anti-domestic abuse charity, has teamed up with Cosmopolitan and Love Island alumnus Zara McDermott, to lobby the government to make it illegal to threaten to share explicit images of someone, backed with a campaign created by AMV BBDO. Although it is illegal to share explicit images of someone without permission, at the moment […]
Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets seeing the biggest recovery Auto brands spend more on television than average: it’s still key for mass-audience brand-building Digital advertising is the only channel forecast to grow between 2019 and 2022
Automotive advertising expenditure is forecast to shrink by 21.0% in 2020 across 10 key markets, according to Zenith’s Automotive Advertising Expenditure Forecasts, published today*. That’s two-and-a-half times faster than the decline of the ad market as a whole in these markets. The spread of the novel coronavirus and its effect on the global economy have left […]
Buzz Bingo has appointed MSQ as its lead marketing communications, media planning and buying agency after a competitive pitch. The Gate, MSQ’s advertising agency, will lead the creative and brand strategy whilst media planning and buying will be handled by Walk-In Media, the MSQ-backed media agency launched last year by former Blue449 CEO Simon Davis. […]