First comprehensive study into the perception of global brands since lockdown indicates the pandemic has forever changed the game of corporate survival in a matter of months, forcing corporates to prioritise the needs of consumers and staff to unprecedented levels.
Perceptions of Apple, L’Oréal, Netflix, PayPal and Walmart have all seen a boost, while financial services and telco companies suffer losses to how they’re perceived.
The results of the FutureBrand Index 2020, reveal huge changes in the perception and behaviour of global corporates since the start of the pandemic. The comprehensive study, commissioned during lockdown by global brand consultancy FutureBrand, indicates that it’s now urgent for companies to proactively put the needs of their staff and employees first if they want to […]
Having recently hit the headlines for partnering with ten of the world’s biggest social influencers, Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content. With contributors already reaching upwards of 20 million followers collectively, the launch of the new channel will bring inspirational one-of-a-kind short-form content direct […]
We Are Social Milan creates ‘The Rooftop Match with Roger Federer’
Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla, created by We Are Social Milan. The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, […]
GSK Consumer Healthcare is keeping Pride alive this summer in a series of brand marketing campaigns specifically targeting the LGBTQ+ community, thanks to a new partnership with GAY TIMES Group. The partnership, a series of bespoke short films brokered by Publicis Media’s platformGSK, with GAY TIMES Group, is the first of many partnerships GSK and Publicis […]
Let’s Get Back is the new campaign highlighting the essential role of NHS Test and Trace in helping us get back to the things we love
Let’s Get Back aims to normalise coronavirus testing through the NHS Test and Trace service as, without a vaccine or treatment, testing plays a vital role to control the spread of the virus
Campaign launches with a fresh emotive and inspiring TV advert with song “Let’s Get Back” showcasing the things we loved before the outbreak
The campaign is supported by major sport and entertainment brands including The Premier League, Merlin Entertainments and UK active
To help the nation get back to enjoying many of the activities we love, everyone with symptoms, no matter how mild, is encouraged to get a free test by calling 119 or visiting NHS.uk
A new campaign, Let’s Get Back, was launched on Thursday 30 July by NHS Test and Trace chief Dido Harding focusing on how testing for coronavirus can help life to return to as close to normal as possible for millions of people in a way that is safe and protects our NHS. The campaign officially launched […]
The initiative is part of a series of steps the agency is taking to dramatically change
how it attracts and recruits talent
M&C Saatchi Group has today announced the launch of M&C Saatchi Open House, a new free eight-week virtual training programme open to absolutely anyone who wants to learn more about a career in advertising. The primary goal of the initiative is to remove barriers for people who want to break into the advertising or communications industry but have […]
Defining moments from past Olympics Games which capture British sporting victories will be broadcast across Ocean Outdoor’s premium digital network to mark the period that Tokyo 2020 would have been taking place. The out of home (OOH) campaign, created by Ocean in association with the British Olympic Association, breaks on Saturday, August 1 and runs […]
New York branding and design studio Trollbäck+Company has created a substantive, industry-disrupting brand identity for IRIS, a next-gen audio technology start-up promising to revolutionize the way we see, live, and experience sound. In advance of its July 28th IRIS Flow Headphones launch, Trollbäck+Company delivered a compelling brand foundation, logo and visual identity to position IRIS’ patented […]
With the National League suspended for the entirety of June, but fans still looking for their non-league football fix, Dark Horses showed Vanarama, the league’s title sponsor, that it could still give out its prestigious Manager of the Month Award, by delving into the world of the computer game, Football Manager. Specifically, by scouring the […]
Poignant behaviour change message reminds us that post-lockdown; little things in life need protection
Lockdown has taught us all to appreciate the little things in life we previously took for granted. As we move out of the lockdown phase, we are all at risk of forgetting the importance and impact of the other little things we have been doing to keep ourselves, our families and our community safe. To […]
