Having recently hit the headlines for partnering with ten of the world’s biggest social influencers, Spark TV network has announced the launch of the world’s first channel dedicated exclusively to influencer-created content. With contributors already reaching upwards of 20 million followers collectively, the launch of the new channel will bring inspirational one-of-a-kind short-form content direct to followers through their preferred device.
Drawing upon their vast experience in the broadcast industry, the Spark TV team will bring branding, commissioning, and broadcasting together for the first time to create a truly comprehensive platform which televises the most engaging shows from some of the most prolific online personalities on the planet. Available through the Vewd platform, followers now have exclusive access to bite sized original programming and top content from influencers and vloggers, including Supercar Blondie, Emma Walsh, Food Busker, and TGE, through a continuous 24-hour live stream which is perfect for on-the-go viewing.
SparkTV has been built from the ground up for smartphones and other connected devices. It will soon launch its own iPhone and Android app, as well as a full VOD service, to bring the platform’s content to a much wider audience.
The new network is the brainchild of TV executive Marc Hayward formerly CEO of Velocity Content. Fred Ezekiel, Head of Operations at Spark TV said, “Having worked withinfluencer driven content a lot over last 5 years we‘ve seen firsthand just how much incredible and inspirational content is out there, but actually how hard it is to find the most engaging talent and videos. It’s Our mission is to make the most innovative and exciting formats and talent easier to find, easier to watch and easier to enjoy, turning unique talent into factual entertainment and delivering engaging content to today’s undeniably inspired audiences.”
Spark TV’s content is highly diverse, covering genres such as action, adventure, travel, motoring and lifestyle. Viewers can keep up-to-date with the latest supercar releases, visit far flung destinations without leaving their sofa and get a glimpse into the lives of the world’s most glamorous stars while waiting for the train, all guided by the biggest names in the online world.
Viewers can expect even more from Spark TV over the coming months, with an on-demand service launching imminently which will enable viewers to enjoy their preferred content wherever and whenever, ensuring they never miss a thing. Spark TV has also confirmed plans to commission original content, bringing more shows, more influencers, and more entertainment to Spark TV viewers while supporting the world’s most unique talents as they strive to bring their fantastic content to new audiences.
SparkTV is available to enjoy for free on Vewd, an over-the-top (OTT) platform which delivers great content to more than 40 million connected devices each year. Viewers can access Vewd through compatible TV brands such as Hisense, Tivo, Funai, and Vestel, with Spark confirming that the channel will be available through a selection of other devices in the near future.
Source: Spark TV network