A new campaign, Let’s Get Back, was launched on Thursday 30 July by NHS Test and Trace chief Dido Harding focusing on how testing for coronavirus can help life to return to as close to normal as possible for millions of people in a way that is safe and protects our NHS.
The campaign officially launched yesterday evening with the release of a new TV advert, highlighting some of the favourite national pastimes that have been on hold since the outbreak began. Footage includes heart-warming shots of individuals participating in team sports, attending fitness classes, eating out at restaurants and spending time with friends and families. The campaign emphasises that whether you miss seeing a film at the cinema, working out, watching live sport or seeing friends and family, the way to get back to enjoying what you love is by getting tested if you have symptoms however mild. Symptoms include: a high temperature, new continuous cough, or the loss or change to your sense of smell or taste.
The new 60 second TV advert is set to an emotive song titled Let’s Get Back, recorded by London-based producer and composer, Rainman. The advert aired on Thursday 30th July at 9pm on ITV. The campaign will also run across radio, print, out of home, social and digital display advertising throughout August with a phased focus on different sectors that people want to ‘get back’ to, such as holidays, sport, retail and hair and beauty.
The Premier League are backing Let’s Get Back and will be supporting the message, as will Merlin Entertainment and UK active who will all help promote the new campaign via their communication channels.
Elizabeth Fagan, Marketing Strategy Director of the NHS Test and Trace said;
“The Let’s Get Back campaign emphasises the central role of NHS Test and Trace to help get our lives back on track.
“We are delighted that so many of the nation’s much-loved companies and brands are supporting Let’s Get Back and this highlights how important NHS Test and Trace is in controlling the spread of coronavirus until a vaccine can be found. The more we can help normalise testing as part of all our lives, the better chance we will have of getting back to enjoying the things we love whilst spending quality time with our friends and family.”
The wider campaign also looks to refocus perceptions around the role of testing as a central element to stop the spread of coronavirus, placing it firmly on a par with other key health behaviours that have been adopted by the public in the past few months including: regular hand washing, adhering to social distancing guidance and wearing face coverings.
Producer and composer Rainman who’s music features in the new TVC said;
“I’m honoured to be involved in the latest NHS Test and Trace campaign. On a personal level, the NHS has helped me and my family over the past 30 years and I’ll always be indebted to the love and support we have received. As a musician, I can’t wait to get back to playing live gigs in and around my local community. However, to do this safely, artists like myself and the wider music industry need music fans and the general public to take action such as getting tested even if you have mild symptoms. Until a vaccine is found, this is the best way we can all help.”
Since its launch in May, NHS Test and Trace has built the largest diagnostic testing network in British history with more than 236 mobile testing units and three mega Lighthouse laboratories.
To date, the service has provided over 200,000 tests per day, with 95% of in-person tests receiving results the next day. It has also worked with over 33,000 newly diagnosed people to identify their recent contacts and successfully reached over 184,000 contacts and advised them to self-isolate.
NHS Test and Trace aims to increase testing capacity 500,000 test each day by the end of October. The service will continue to grow and evolve with the latest scientific guidance.
Testing is free, quick and vital to stop the spread of Coronavirus. Everyone with symptoms, no matter how mild, can get a free test by calling 119 or visiting NHS.uk. By getting tested and self-isolating if you have symptoms, you will protect your friends, family, colleagues and community and will play a vital role in helping the country get back to the things they love. NHS Test and Trace is here to keep us all safe.