Bensons for Beds has today released a new campaign in response to the global Coronavirus pandemic titled, “Sleep Well. Stay Well”. In order to keep their customers and employees safe they have temporarily closed all their stores, factories and distribution centres. They now want to create a platform to remind people of the value in […]
Ad Studio marks the start of a new chapter that will bring simple, self-serve audio advertising on Spotify to more markets around the world.
Spotify Ad Studio launched in 2017 to give a fast, budget-friendly way to connect with Spotify listeners, easily make audio ads from scratch, and reach your advertising goals. Since then, businesses of all sizes as well as both established and new artists have created ads on Ad Studio — over 75,000 since launching.¹ To show our […]
BY Katie Maritz – Senior Structural Designer at PB Creative
ERA OF THE GREAT UNWASHED Covid-19 has made all of us wash our hands until they bleed and wash our clothes every time we return from the shops. If that doesn’t chime with your reality, then you may be putting yourself at risk. What seems strange is that, for at least the last year, we have been […]
Businesses struggling to reach customers during the Covid-19 crisis are being offered £1,000,000 of heavily discounted media space. That’s thanks to British agency Edit, part of Kin + Carta (who specialise in media, technology and data) and its partner network. The ‘CrEdit’ fund set up by Edit, will offer TV airtime, Media Inserts, Print and other marketing services […]
Business Disruption from Coronavirus Means B2B Marketers Must Align with Sales to Effectively Engage High-Value Prospects and Customers
B2B buyers increasingly leverage both marketing and sales-led channels throughout the buying process, but often fail to realize their true value due to differing priorities between marketing and sales departments, according to Gartner, Inc. “Effective B2B demand generation relies on collaboration between marketing and sales. In this current environment with coronavirus-related business disruption impacting businesses around […]
In response to the Labour Party’s call for ad agencies to apply creative thinking to coronavirus messaging, creative studio Make It Red has put together a series of in-store posters designed to nudge supermarket shoppers into taking a more public-spirited approach to filling their trollies. Copywriter Simon Kirkham and art director Mark Beacock created a campaign in […]
Today, Women’s Aid Federation of England – the national domestic abuse charity – has launched ‘The Lockdown’, a chilling campaign raising awareness of the increased dangers of domestic abuse during the Covid-19 lockdown period. The work, by ENGINE Creative and production company Knucklehead, draws attention to the empty streets and public spaces throughout the UK […]
We Are Social, the global socially-led creative agency network, has launched Do The Right Thing: The Role of Social In Covid-19 – a report examining best practices for brands on social media during this global crisis. The report, available to download here, looks at how consumer needs and behaviours are changing due to the impact […]
Aim is to support SMEs affected by coronavirus
Ocean Outdoor, a UK market leader in premium digital outdoor advertising, has launched an advertising fund to offer support to the retailers and SMEs most severely affected by the coronavirus crisis. www.oceanoutdoor.com/SMEfund A fund with a media value of £10 million has been established, giving businesses and brands access to advertising space across Ocean screens in 12 UK cities. The […]
The film offers a meditative road trip through the beautiful Australian countryside, behind the wheel of an Audi A6 ‘The Drive’ is available to watch on Monday, April 6th at 14:00 AEST on Audi Australia Facebook and YouTube channels
With the world confined indoors, Audi is offering a way to reconnect with house-bound Australians through the freedom of the open road. Together with partner social media agency We Are Social Australia, Audi Australia has created ‘The Drive’, a 4-hour long slow TV film that allows viewers to experience the soothing nature of a long road […]