The newspaper is taking over digital billboards at multiple sites The Economist, a leading source of analysis on international business and world affairs, this week announced the launch of a new billboard advertising campaign, created by AMV BBDO. In this pivotal year of Brexit, the US elections, and the UN Climate Change Summit in Glasgow, […]
PG tips teams up with charities to help reduce loneliness PG tips, the nation’s favourite tea brand[1], is launching a new brand purpose initiative ‘Cuppas Taste Better Together’ – its biggest campaign in five years. The Unilever brand will be working alongside mental health, community and wellness charities, Samaritans, Time To Change and The Big […]
Today, 20th January 2020 marks the launch of the first 40 Over Forty, a platform where anyone can nominate colleagues and those they admire, to celebrate what they bring to the advertising, marketing and media industry because of their age, not despite it. 40 Over Forty aims to shine a much-needed spotlight on the talent surrounding us and to acknowledge men and women within a […]
New campaign from VCCP Hot chocolate has had a real renaissance in the last few years, with coffee shops offering a whole host of exciting and seasonal hot chocolate flavours. But Cadbury are here to remind everyone that making hot chocolate at home is just as easy and just as delicious, with lots of options […]
Integrated social promotion #GiveGROAGo uses automated Twitter coupons to offer student discount Co-op has used a highly targeted, dynamic digital out-of-home campaign using location data to drive demand for its new and exclusive, extensive plant-based range, GRO. GRO’s aim is to celebrate the diversity and deliciousness of plant-based food and the range is designed with […]
Topdeck Travel the global travel brand has repositioned itself, supported by its first ever campaign created with next generation specialist creative agency ZAK, in a bid to engage and recruit new audiences. For their youth audience, travel is their liberation from normal life. Except it isn’t. Travel is full of fakery and it’s a sea of sameness. […]
GoDaddy puts UK small business customer, Look Mum No Hands, at the centre of its new marketing campaign, including in a prime-time TV advert Bike café Look Mum No Hands shows how simple and easy it is to set up a website with GoDaddy, story told by actor and comedian Javone Prince By celebrating the […]
Troni Joins Wunderman Thompson to fuel new business and marketing efforts globally Wunderman Thompson, a WPP agency, announced today the appointment of Naomi Troni to the newly created role of Global CMO and Chief Growth Officer. Naomi will be responsible for all global marketing, new business and communication of the Wunderman Thompson brand, and will work cross-functionally across […]
The launch of the new SPIEGEL online is accompanied by a digital and classical brand campaign conceived by Serviceplan. SPIEGEL ONLINE has been given a completely renewed appearance and, like the news magazine, is now called DER SPIEGEL. Making the power of the umbrella brand tangible for readers and users is the goal of a […]
– For the first time in the brand’s 50+ year history, a real life shopper will replace Captain Birds Eye on a limited edition pack available in Iceland stores nationwide – – Two leading brands in frozen come together to promote the benefits of frozen food for everyday families Frozen food giants Iceland and Birds […]