Boots Opticians has unveiled a bold new brand campaign that sets out to refresh and strengthen its long-term brand identity. The campaign celebrates the many reasons to choose Boots Opticians for expert, personal and clinically-led eye care. The through-the-line integrated campaign has been created with media agency, The River Group, and is launching on television on 16 January 2026. The 360-degree campaign spans TV, OOH, radio, paid and owned social, email, PR and instore […]
The Iconic Character Returns to Reignite Curiosity and Inspire a New Generation to “Stay Thirsty®” for a Story-Rich Life After nearly a decade, Dos Equis® is bringing back The Most Interesting Man in the World® with the legendary rallying cry, “Stay Thirsty, My Friends®,” to reawaken a sense of curiosity, boldness, and story-rich living. The […]
First Aid Beauty, a sub-brand of Procter & Gamble and cult-favorite skincare brand known for its ultra-hydrating, sensitive skin-friendly formulas, will be the Official Skincare of Team USA at the Olympic and Paralympic Winter Games Milano Cortina 2026. View this post on Instagram A post shared by First Aid Beauty (@firstaidbeauty) To help support athletes in […]
NORD Helsinki has launched Go Have an Adventure, a new campaign for Swiss camper sharing platform MyCamper, rolling out across six countries. The aim of the campaign was to crystallize MyCamper’s slogan, “Your ride to adventure,” and position the service as an enabler of adventures – not merely a practical campervan rental service. The campaign […]
Cadbury Dairy Milk has unveiled ‘Homesick’, a poignant new campaign created by global creative agency of record VCCP. The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform ‘There’s a Glass & a Half in Everyone’. Rooted in Cadbury’s belief that generosity brings us closer together, ‘Homesick’ tells the story of two […]
British Heart Foundation (BHF) has launched “In Living Memory” with Saatchi & Saatchi, an integrated campaign marking the charity’s 65th anniversary by celebrating 65 survivors of cardiovascular disease whose lives have been saved by critical BHF-funded research. 65 commemorative benches – which will remain in situ for at least five years – will be installed […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world’s largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America and Australia. The partnership delivers access to over 60,000 venues generating more than 1 […]
Guerilla campaign hopes to restore wonder of the night sky and more Bray & Co, the independent, full service creative agency, is breaking a mind-bending campaign to launch DarkSky One, a concept car unlike any vehicle ever seen. DarkSky International is the disruptive global nonprofit leading the fight against light pollution by championing a simple, transformative idea: protecting darkness protects […]
Fear Not, Chosen Foods Mayo is here to save your sandwiches In a world where shady ingredients and seedy oils have become the industry standard, Chosen Foods, America’s #1 Avocado Oil and Avocado Oil Mayo*, is stepping up as the hero the grocery store desperately needs. As one of the only avocado oils on shelf that’s […]
Online Cries For ‘Steak Stroganoff’ Turned Into Dramatic Reenactments Fortnight Collective, the independent advertising and branding agency, has launched a breakthrough campaign for Noodles & Company’s wildly popular Steak Stroganoff, only available for a limited time, that uses AI to bring to life actual social comments from the brand’s most vocal and ‘Strog’-obsessed fans. The campaign […]
