E.ON Next, the customer-first energy supplier, is focusing on the feel-good side of cutting bills with its new “Saving Seekers” brand platform. The campaign launching this January, aims to boost consideration, build trust in a sector beset by cynicism, and drive action for the brand. Driving the strategy is the insight from customers that they […]
McCann’s campaign moves beyond category conventions to mark a new era for the brand PureGym has launched a vibrant new campaign designed to capture the unmistakable “feel-good glow” gym-goers experience after a great workout as well as the lasting positive impact exercise has on their everyday wellbeing. Created in partnership with McCann in Manchester, the […]
By Allen Adamson, Co-founder and Managing Partner at Metaforce Several years ago, NYU Stern Professor Joel Steckel and I set out to understand why powerful brands fail to adapt and wrote Shift Ahead: How the Best Companies Stay Relevant in a Fast Changing World. The brands in the headlines have changed, but the pattern hasn’t: Brands rarely […]
To promote the new Persil Wonder Wash – Short Cycles (in Brazil known as OMO Ciclo Rápido), Unilever’s home care brand bets on lightning fast remarketing and invites consumers to test the theory and earn discount coupons Seeing social media content appear at exactly the moment a desire or plan comes to mind is one […]
The OOH campaign transforms London transport sites with highly personalised messaging, building on the success of its ‘Book Nook’ experiential launch Monzo is continuing its mission to make money work for everyone, taking its jargon-free personal finance guide and Sunday Times bestseller, The Book of Money, to the streets of London with a high-impact Out […]
New Identity Created in Partnership with Mrs&Mr Reflects WeightWatchers’ Integrated, Evidence-Based Approach to Weight Health Inspired by feedback from its members, WeightWatchers is introducing an updated brand identity that reflects the company’s evolution across its platform and within the broader health landscape. WeightWatchers partnered with Mrs&Mr—the creative, design, and branding agency—to create the new identity […]
Performance Marketing experts, Genie Goals, has launched Life Goals, the second volume in its annual series highlighting the most creative, effective and imaginative digital marketing campaigns across ecommerce. Following the success of Home Goals, this new edition highlights 75 brands shaping how people spend their time through sport, crafts, outdoors, reading, self care and everyday micro hobbies. Life Goals brings […]
This autumn, IKEA Sweden’s campaign “Wherever life goes”, which highlights the many changes people go through in life, has been widely recognised. Now, IKEA and its agency NoA Åkestam Holst are adding an unusual twist by letting customers turn real-life changes into new home solutions. Life is constantly evolving, and as it does, homes need […]
Pop-Up Crisis, a week-long designer pop-up shop and charity fundraiser – opened its doors this week for the 6th edition, this year with an 80s twist thanks to Crisis‘ partnership with global strategy and design studio Dalziel & Pow. Pop-Up Crisis has raised over £650,000 since the shop opened its doors on Savile Row in 2018 and […]
Coming off the frenzy of Black Friday and Cyber Monday, the Canadian Addiction Treatment Centres is launching a different kind of sale – a savings event that highlights the real cost of addiction on Canadians and their loved ones. The Canadian Addiction Treatment Centres Blowout Sale reframes the familiar language of holiday discounts to reveal […]