Tillamook Settles the Great Grilled Cheese Debate with Limited-Edition “Butternaise” Product Launch

Tillamook Settles the Great Grilled Cheese Debate with Limited-Edition “Butternaise” Product Launch

The internet has long been divided: should you use butter or mayonnaise to achieve the perfect grilled cheese crust? Now Tillamook is ending the debate once and for all with an innovative product launch that I thought would be of interest. Launching today on National Sandwich Day (November 3) and available for purchase on November 6, the […]

StrawberryFrog Launches a Retro-Inspired Arcade Game Built Entirely With AI

StrawberryFrog Launches a Retro-Inspired Arcade Game Built Entirely With AI

StrawberryFrog, the independent, full service, creative advertising agency, has built a retro-styled video game, built entirely with AI tools. The video game, “Outleap,” was designed to emulate 80s arcade games like Mortal Kombat and Street Fighter and serve as a metaphor and a sales tool for the agility and creativity that make independent shops more aligned […]

Currys cuts through the Black Friday noise with the “Lowest Ever Prices Choir”

Currys cuts through the Black Friday noise with the “Lowest Ever Prices Choir”

Campaign created by AMV BBDO and Spark Foundry tapped the power of audio to create epic, unforgettable deals At a time when every retailer is vying for attention, Currys is cutting through the Black Friday chaos. Its new campaign, created by AMV BBDO and Spark Foundry, transforms the brand’s famous “Lowest Ever Prices” promise into […]

Nectar360 expands coalition with FareShare partnership, unlocking new value for partners and members

Nectar360 expands coalition with FareShare partnership, unlocking new value for partners and members

Nectar members can earn loyalty points for donating money to FareShare, and donate Nectar points that can be converted to meals Nectar360, which owns and operates Nectar, the UK’s largest coalition loyalty scheme, has announced the addition of FareShare, the UK’s leading food redistribution charity, to its growing partner coalition. The partnership allows Nectar members to […]

Industry leader Jenny Stanley releases updated connected packaging book addressing US regulatory transformation and AI-driven consumer experiences

Industry leader Jenny Stanley releases updated connected packaging book addressing US regulatory transformation and AI-driven consumer experiences

Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three […]

Rightmove launches student-focused campaign to support young renters

Rightmove launches student-focused campaign to support young renters

Rightmove, the UK’s largest property platform, is launching a student-focused campaign as a part of their wider strategy to reach young renters, designed to support them as they navigate the realities of independence. Created in partnership with Rightmove‘s in-house social team and retained social agency Uncovered, the campaign blends practical advice, creative inspiration, and emotional connection […]

Barclays unveils a bold new brand direction in major UK reappraisal campaign

Barclays unveils a bold new brand direction in major UK reappraisal campaign

Today, Barclays launches a major new brand campaign developed with global creative agency of record VCCP. The campaign marks a bold new direction for one of the UK’s most established financial institutions. The wide-reaching, fully integrated campaign aims to drive reappraisal of Barclays as the bank best placed to help people, businesses and communities make meaningful progress. The campaign brings this […]

Transport for London urges drivers to ‘Take Another Look’ for riders in new safety campaign

Transport for London urges drivers to ‘Take Another Look’ for riders in new safety campaign

Transport for London (TfL) has launched a powerful new road safety campaign, ‘Take Another Look, Not a Life’, designed to change driver behaviour and prevent deaths and serious injuries of riders on London’s roads. Developed by VCCP in partnership with WPP Media’s Wavemaker UK, the campaign encourages drivers to ‘take another look’ for riders – challenging the common perception […]

I’ll Marry when I Want: Young girls Smash Symbols of Marriage in Empowering ActionAid Campaign

I’ll Marry when I Want: Young girls Smash Symbols of Marriage in Empowering ActionAid Campaign

Created by DUDE Milan, ‘I’ll Marry When I Want’ highlights the charity’s mission to combat early marriage via a ‘manifesto of freedom’ for children Let children be children, goes the old adage – but for over 640 million women and girls around the world who have been forced to marry against their will and before […]

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