This International Day of the Girl, Dove is launching a global campaign spanning 25 countries to #ChangeTheCompliment, encouraging praise that focuses on personality and achievements, not just appearance, to build real confidence in girls. For generations, girls have been praised for how they look. When we call out a girl’s beauty but forget to tell […]
To mark Banned Books Week 2025, the Dawit Isaak Library in Sweden, together with BBDO Nordics, has created the world’s first double-bound book: a special unreadable edition of George Orwell’s 1984. The book is bound shut on both sides. And thought it holds all the chapters in print, it can’t be opened. It can’t be read. But it’s impossible to ignore. “We wanted […]
In the latest Spotlight from the series, Charlotte Pask, Cluster Marketing Manager at Birds Eye, reveals how the brand’s award-winning Crispy Chips rose to the top of the frozen aisle and why they resonate with families across the UK. Tell us about your winning product and why it appeals to consumers. It began with a […]
iCo Medios, a leading digital out-of-home (DOOH) media company in Colombia, today announced a strategic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform. This alliance, officially signed in March 2025, marks a significant milestone for the Colombian advertising industry — enabling programmatic access to additional high-impact screens in key […]
This fall, Uber is turning its sights on the suburbs with its new brand campaign created in partnership with Mother New York. “There Are Drivers In Your Area” is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighborhoods synonymous with car culture. This campaign aims to show suburban […]
The ‘We Find Our Edge at the Edge of What’s Possible’ campaign will run across OOH, print, digital, social, LinkedIn and internally as the Professional Services firm reinforces their personal approach to law. Leading law firm, Mishcon de Reya has unveiled a striking new advertising campaign created in partnership with brand and cultural transformation company […]
The “That’s the Point” campaign represents Citi‘s strategic return to the premium credit card market after a four-year absence. The campaign features America’s sweetheart Kristen Bell in a national advertising push that positions the Citi Strata Elite℠ as the perfect solution for affluent consumers seeking both high rewards and premium lifestyle benefits. The integrated campaign spans […]
Inspired by the emotional bond between pet parents and pets, Wellness Pet Company brings a fresh and fun wellbeing-first perspective to the pet food aisle. Wellness Pet Company, with 100 years of premium pet food and treats heritage, recently unveiled a new brand identity and national advertising campaign, Feed Well. Be Well., designed to celebrate the […]
New research highlights tension between those who see AI’s practical benefits and those who fear the industry is underestimating its impact. The PR, Comms & Marketing 2026 Outlook report from Onclusive reveals a sharp divide in how PR professionals view the rise of artificial intelligence (AI). While 41% of PR practitioners say they do not expect […]
A pioneering commitment to bridge the major accessibility gap in advertising Ahead of World Sight Day (9 October 2025), McCann has launched “Alt by Default” – a pioneering initiative created to close the significant accessibility gap in advertising for visually impaired audiences. With 16%* of the global population living with a visual impairment, only 10%** […]