Heathrow launches its festive campaign for 2023 bearing the seasonal message that the most special festive memories are those made with loved ones – and often when departing or arriving at the UK’s largest airport. The campaign looks to avoid the traditional Christmas cliches by focusing on intimate moments between travellers departing on their festive journeys and […]
Debenhams, the beloved British retail institution with a community of over 3000 brands, announces the launch of its highly anticipated Christmas campaign ‘Wonderland is Waiting’. With this new campaign, Debenhams is set to reaffirm its status as the definitive destination for discerning shoppers, seeking the finest selection of beauty, fashion and homeware brands, all under one iconic […]
– Oven gloves sing their support for hosts and help make the Christmas dinner one to remember – – Features Starship’s 1987 hit song ‘Nothing’s Gonna Stop Us Now’ – – Debuts during ITV’s Coronation Street on 6th November – Morrisons is showing its support for the nation’s festive hosts in its latest Christmas advert which […]
Directed by Pierre Davy through HAMLET, the campaign celebrates the buyers and sellers of the pre-loved movement urging them to ‘Keep it Going’ The pre-loved clothes movement has grown in size and popularity over the past few years, with savvy consumers valuing sustainability and financial benefits over mass produced fast fashion. And the chance to […]
Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]
New research explains alarming waste levels in digital transformation and the hefty price global businesses are paying for neglecting people in the process Digital transformation, often hailed as the panacea for business growth and innovation, is continuing to prove to be a highly damaging leaky bucket for businesses both in the UK and world-wide – […]
Very has unveiled an exciting new brand platform – ‘Let’s Make It Sparkle’ – via a joyful, humorous Christmas campaign that positions the digital retailer and its customers as vibrant, pink flamingos and encourages us to transform everyday experiences into something wonderful. The new creative platform and Christmas campaign, developed by The Gate, bring to life Very’s […]
McDonald’s UK has entered the faux out of home (FOOH) ring with the launch of its latest campaign – Festive Wins. Delivered by Red Consultancy and produced in partnership by Pebble Studios, the Festive Wins CGI campaign includes a fleet of festive baubles driving through Oxford Circus, London, a bursting McDonald’s burger box outside the […]
The Four-Part Mockumentary-Style Series Changes What It Means for an Agency to Get “Ghosted”; Celebrates the Agency’s Spirit of Craft Tom, Dick & Harry Creative Co. (TDH) released 350 W. Eerie, an original four-episode short-form scripted series from their internal production and content house, TDH Studios. The series – which follows TDH employees as they investigate mysterious […]
The Urgent Need for Independent, Reliable Cross-Media Measurement. In the shifting sands of audience measurement, Thursday’s announcement that Foxtel will be withdrawing from Oztam and launching its own audience measurement currency will spell turbulent times ahead for advertisers. Very simply, more measurement means more confusion. As screens already account for a mammoth chunk of advertising […]