Specsavers’ award-winning in-house creative agency is rebranding from Specsavers The Agency to Specsavers Creative. Since the business launched in 1984, Specsavers has been pioneering in its strategy to build its creative expertise in-house rather than outsource it to an external creative agency. At the time, it was a bold move, but the results speak for […]
Museumkaart and KesselsKramer launch brand campaign for more than 500 museums The museum, for some a cultural necessity, for others a compulsory piece of homework. The general public’s image of museums is in dire need of refreshment. The days when museums were stately places where you looked at a work of art in oppressive silence […]
In this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of the French art of travel: the absolute comfort. A multisensory comfort that combines DS’ legendary suspension, noble materials, refined and magnetic style, exceptional acoustics, and cutting-edge onboard technology, including DS Night Vision and now, as a world exclusive, […]
Creative agency Majority develops first campaign for J-Harden Wines while poking fun at the pretentiousness of the wine industry Last year, NBA superstar James Harden launched J-Harden Wines in partnership with Accolade Wines to make quality wine more accessible to all consumers. Now, the brand introduces its first-ever campaign: “Work Hard, Play Harden.” The campaign […]
Debuts disruptor approach on “Game-Changer” stage during Advertising Week Frintz, the fusion of “free prints” and innovative advertising, announces its nation-wide launch along with 14 new strategic partnerships, including Phoenix Brands, Conquer Ninja Gyms, Pantheon, Sky Zone, California Music Hall of Fame, KeyBank, First Priority of America, Canon, Fuji, SUNY, Special Olympics, David’s Refuge, Print […]
Hot on the heels of the launch of The 42, leading brand design agency Lewis Moberly has created the structural and brand design for The 25. The 25 is the latest pillar of The Glenrothes rare whisky portfolio, all deeply connected to The Glenrothes private estate in Rothes, Speyside. The 25 year old wait is […]
Focusing on developing dynamic typography and contemporary design systems, the brand launch immediately establishes Tylko as a standout player amongst the category of overly commercialised furniture. David Wigglesworth, Executive Creative Director: “It was a pleasure working with Kuba Eichelberger and team Tylko on this project. They have a truly unique product rooted in strong design […]
Cadbury Dairy Milk has today launched its first audio ads celebrating real life moments of generosity as part of its ongoing ‘There’s a Glass and a Half in Everyone’ campaign, the series of five stories was created by global agency of record VCCP London. Each 60” radio ad tells the story of a genuine moment […]
As ecommerce brands prepare for peak season, digital advertising on Meta has seen a three-year record performance, having strongly recovered from the ‘double recession’ caused by Apple’s ATT update and consumers reverting to pre-Covid behaviours. This is a key finding from Nest Commerce’s latest quarterly Readout report, based on 1.5 billion+ Meta impressions from global campaigns […]
The campaign platform “A bank like Switzerland” demonstrates the bank’s strong ties to Swiss culture and the typical Swiss values that are put into practice, thus turning the country’s strengths into those of the bank. The platform unites all people in Switzerland, conveys strength and consistency, makes people proud of its cultural character, and allows […]