Campaign Stars Iconic Feline Actor, Focuses On What Cats Need PrettyLitter, the brand known for creating the World’s Smartest Cat Litter has launched an integrated advertising campaign with brand performance and creative agency, Raindrop. The campaign highlights PrettyLitter’s color-changing crystals, which turn the litter box into a simple, effective way to monitor your cats’ health. Titled […]
Wireless price cuts rarely feel fun. Metro by T-Mobile is changing that with The Price Drop Drop, a new campaign that takes a $10/month discount and turns it into fashion. The concept comes from BarkleyOKRP, the independent agency behind Metro’s creative work. To dramatize the savings, Metro partnered with Mía Lee, a South Side Chicago artist whose […]
YoPRO launches a bold new campaign in Spain using its brand ambassador like never before. Most brands working with athletes show them doing what they do best: dominating and winning. But YoPRO is not like any other sports brands. They don’t celebrate perfection, they celebrate progress and progress is never a straight line. It’s messy, it’s […]
President’s Choice food products have been staples in kitchens across Canada for over 40 years. Yet the private label is no longer defined by food alone. From healthcare to banking, today’s PC offers Canadians a world of products and services. And that world comes to life in epic fashion in its new campaign. ‘Possible lives […]
The Irish National Lottery is taking a transformative step in how it engages the nation, moving from a product first approach to a brand led strategy designed to put dreams back at the heart of its story. Its new platform, Dreams Waiting To Happen, created by Folk VML, marks a major evolution, giving fresh meaning to […]
Covered California has launched a new brand marketing campaign – For the Love of Californians – to help bring the organization’s mission to more Californians ahead of its open enrollment season, which begins November 1. This new brand campaign, created in partnership with VML, comes at a time when federal changes to health care coverage are causing significant changes […]
Four-week marketing campaign to run in New York City subways, high-impact Manhattan billboards, major US podcasts and more The Guardian, a 204-year-old global, independent and reader-funded news organization, today launched its first major US marketing campaign, highlighting the Guardian’s distinctive role within the US media landscape: “Journalism that’s global, independent and free.” The campaign will […]
Indie New York Agency Taps Influencers to Show Why Lyft Is the Best Way to Navigate the Challenges of New York and San Francisco SpecialGuest, the independent, fully integrated advertising agency, has launched an influencer-led campaign to show Gen Z and Millennials why Lyft, which also offers Citi Bike rentals in app, is the obvious first choice for […]
By Jeb Brown The advertising business has never been predictable, but in 2025, the ground is shifting faster than ever. Clients are cautious, the economy is unsteady, and artificial intelligence has changed the landscape overnight. Some days it feels like the rules we grew up simply don’t apply anymore. So how does an agency keep […]
Work from Preacher promotes Favor’s enhanced H-E-B Now offering; ups the ante on ‘How Texas Orders In’ Favor Delivery, the only delivery app by and for Texans, is making it easier than ever for Texans to order in, especially when it comes to getting last-minute grocery essentials in a pinch. Through the Favor app’s enhanced […]