Humanaut, an independent creative agency and production company, today announces the launch of its first national advertising campaign for Trü Frü, the fast-growing frozen fruit and chocolate treat brand fuelled by love-at-first-bite fan-generated content on social media. Humanaut is the first creative agency partner for Trü Frü. Titled “What You See Is What You Bite,” the campaign reflects […]
New long-form work from Deep Focus invites first-time visitors to experience the island through local connection and responsible tourism The Aruba Tourism Authority and full-service advertising agency Deep Focus today announced the debut of “When You Love Aruba, It Loves You Back,” a short film anchoring the latest chapter of the ongoing campaign “The Aruba Effect.” The film […]
Plant-based food brand Gosh! has launched a cross-platform ad campaign celebrating its unapologetic, cult-like devotion to vegetables. Created by Insiders, Mad About Veg is a new brand platform that is being unveiled across, CTV, OOH, YouTube and social today. Media was handled by JAA Media. Rather than aiming to convert meat eaters, or focusing on dietary choices, […]
Over 170 Argos delivery vans get a patriotic makeover to rally support for the nation and highlight same-day delivery services. Argos has unveiled a nationwide campaign celebrating the return of this summer’s major football action, transforming its iconic delivery fleet into a moving show of support for fans across the country. Starting June 19th, over […]
AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Today, the leader in TV and video market intelligence, Glance, announced the launch of its annual ‘One TV Year in the World Edition’ report, bringing together live TV, broadcast video-on-demand (BVOD) and streaming platform audience viewing figures from across more than 100 territories worldwide. 2025 TV highlights Offering a holistic view of TV consumption trends […]
The hot dog maker releases a line of colonial products to celebrate America’s 250th birthday. Kayem Foods, makers of Kayem Hot Dogs and the renowned Fenway Franks, has extended their campaign celebrating America’s 250th birthday with the release of “Declaration Dogs” — a line of revolutionary, hotdog-centric products designed to maximize the enjoyment of cased meats […]
Tango’s new campaign dips into 90s nostalgia with the aim of resonating with Gen Z Soft drink brand Tango, owned by Carlsberg Britvic, launches a new brand platform and campaign ‘Wrecking Ball of Tang’. The campaign, by creative agency of record VCCP, spotlights the intense hit of tang that characterises the intense taste and flavour experience […]
Envato has partnered with artist Max Kolo to put creative flow to the ultimate test: creating marketing material for Gladiators NYC in a single day while working from the middle of a live armored combat event in Central Park. The activation translates Envato’s “Creative Flow Activated” campaign into a live experience, building on their digital activity […]
