Meet ‘Ichy’ the Ichthyostega, an extinct creature whose search for a new level of comfort 500 million years ago led him to be the first creature to walk out of the water and onto land. He’s the star of Škoda’s new campaign to launch the all-new Peaq, their most premium and most comfortable electric vehicle […]
The Bait Switch study finds anglers already use artificial bait, but confidence remains the deciding factor when success matters most. For decades, the fishing industry has focused on convincing anglers to try artificial bait. New research suggests they’re solving the wrong problem. According to The Bait Switch: The Live vs. Artificial Bait Debate, released today by Unruled, […]
The number of agency professionals contemplating leaving due to the pressure of business development stands at nearly three quarters, according to The Great Pitch Poll 2026 Image credit: Adobe Stock The results of The Great Pitch Poll 2026, the annual industry survey undertaken by international business development consultancy The Great Pitch Company, are out. The […]
Men’s deodorant brand Rock Face turned England’s World Cup last-16 victory over Mexico into a real-time campaign, handing out free cans of its 48-hour antiperspirant deodorant to fans heading straight from the pub to work on Monday morning. The moment was created by the Government’s emergency decision to extend pub licensing hours until 5am, allowing supporters to watch […]
Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete, reinforcing the importance of resilience, valuing our essence, and keeping people united beyond football At a moment of reflection for Brazilian football, Elo, the 100% Brazilian payment technology company, is rolling out a moving campaign focused on the last letter from Pelé, […]
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from […]
Transforming the Role of Account Teams By Leslie Griles, Chief Client Officer & Interim Head of Creative, Dotted Line Agency Too many account leaders think their job is to manage creative. They’re wrong. Their job is to protect it. Failing to make this distinction creates work that’s safe to approve, but impossible to remember. Much […]
By Jenny Stanley What happens when a jar of jam can tell you the name of the woman who made it, a cereal box knows whether it’s talking to a child or their parent, and your AI assistant does your shopping before you’ve even opened the app? This is not a thought experiment, it’s happening […]
Imagination is the medium in over one hundred OOH executions running throughout the year across the D.C. metro area The National Geographic Society has officially opened the doors of the National Geographic Museum of Exploration, a physical manifestation of the Society’s over 138-year mission to use the power of science, exploration, education and storytelling to illuminate and protect […]
Global socially-led creative agency We Are Social in France has partnered with animal protection organisation One Voice to launch The Memorial, an immersive experience in Minecraft designed to raise awareness of the millions of animals used in laboratory testing every year. Created within one of the world’s most popular video games, The Memorial transforms the issue of animal testing into an […]