Barrett Hofherr Launches Bachan’s National Brand Campaign, ‘Look for the Octopus’

Barrett Hofherr Launches Bachan’s National Brand Campaign, ‘Look for the Octopus’

The brand is making its largest paid media investment to date to support the campaign aimed at driving national brand awareness with its mascot, Octo, front and center. Bachan’s, the original Japanese Barbecue Sauce brand known for its bold flavors and cult following, is rolling out the biggest campaign in its history with “Look for […]

Tesco and BBH bring “NeedAnythingFromTesco?”to life with 5,000-tulip billboard at King’s Cross

Tesco and BBH bring “NeedAnythingFromTesco?”to life with 5,000-tulip billboard at King’s Cross

Ahead of Mother’s Day, commuters were invited to pick up a free bouquet from the installation to gift to the mother figures in their lives Ahead of Mother’s Day this Sunday, Tesco helped those travelling through London pick up a thoughtful last-minute gift for the mother figures in their lives. On Saturday 14 March, a specially built 2.5m by 8m billboard appeared at Kings Cross Station featuring 5,000 vibrant tulips and the message “Need Anything From Tesco?”. From 10am to 5pm, passersby could […]

Burns Keeps Castaways ‘Unbelievably Cool’ in Smartly Ridiculous Campaign for Old Spice

Burns Keeps Castaways ‘Unbelievably Cool’ in Smartly Ridiculous Campaign for Old Spice

Created by the independent agency Burns, ‘Unbelievably Cool: It Can Only Be Old Spice’ demonstrates how the instant cooling sensation of Cold Spice antiperspirant helps consumers stay confident and fresh Tough situations demand confidence – but as body temperature peaks and sweat breaks out, uncertainties and insecurities can creep in. To help consumers keep cool […]

Toyota C-HR+ ‘Mermaid’ Set to Make a Splash

Toyota C-HR+ ‘Mermaid’ Set to Make a Splash

Toyota launches Battery-Electric Vehicle in new pan-European campaign. Toyota, in collaboration with T&P, have launched a pan-European 360-degree campaign for the all-electric Toyota C-HR+. Starting in March 2026, this campaign introduces the Toyota C-HR+ as the “jewel in the crown” of Toyota’s new all-electric SUV lineup, highlighting the confidence and style associated with driving a […]

Strategic Evolution Drives Accelerated Growth as Net Conversion Scales Through Versatile Brand Partnerships

Strategic Evolution Drives Accelerated Growth as Net Conversion Scales Through Versatile Brand Partnerships

Strategic Growth Across the Hospitality Vertical Complemented by New Creative-Media Alliance with Questus Net Conversion is redefining the trajectory of the modern agency, proving that sustainable scale comes from strategic versatility rather than a one-size-fits-all approach. Over the last six months, the agency has accelerated its growth by evolving from a specialized analytics partner to a […]

O2. Now in space

O2. Now in space

O2 unveils an innovative new campaign to spotlight the launch of its satellite-to-mobile service Today, O2 and its creative agency of record VCCP are unveiling a bold new integrated campaign that celebrates the launch of O2’s brand new satellite-to-mobile service, O2 Satellite. In an exciting first in Europe, O2 is paving the way as the first provider to launch satellite […]

Plenitude and TBWA\Italy light up children’s nights with the first book to beat the fear of the dark, designed to be read only in the dark.

Plenitude and TBWA\Italy light up children’s nights with the first book to beat the fear of the dark, designed to be read only in the dark.

Created to promote energy awareness in younger generations, ‘Goodnight Light’ aims to change the narrative around the common childhood fear of darkness When it comes to childhood fears, nyctophobia – aka being scared of the dark – is one of the most common. Who knows what might be hiding under the bed, behind a curtain […]

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