By: Niko Pappas Turn on your radio right now and you’ll hear Progressive Insurance, a local mattress store, and The Weeknd — all on the same platform, all trying to earn your attention. But no brand ever built a media strategy on the assumption that radio listeners were tuning in specifically for their ads. On […]
British Heart Foundation (BHF) have launched “Three Minutes to Kill”, new work which reimagines football’s controversial three-minute hydration breaks into a vital fundraising and awareness platform. Launched ahead of England’s quarter final face off against Norway on Saturday, the campaign is built around a simple insight: while football fans have been describing the new hydration breaks as […]
Tesco turns store touch points to wood, so superstitious England fans can wish their team luck Even when it comes to supporting your nation’s football team, Tesco knows that, home or away, every little helps. Ahead of England’s highly anticipated semi-final clash with Argentina, the supermarket is calling on the nation’s shoppers to give our […]
Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
Following a competitive U.S. review, the new integrated campaign positions the motor club as the trusted partner that makes better everyday moments possible for members and those around them. AAA Club Alliance Inc. today unveiled “The Start of Something Good,” a new campaign from Fred & Farid US that redefines AAA as more than a […]
Created by DUDE London, ‘Builders Don’t W8’ is an ode to the rebellious spirits taking matters into their own hands From the discovery of fire to the invention of the aeroplane, every great innovation in history happened because someone refused to wait. The greatest inventions happened because one person threw caution to the wind and […]
Volkswagen is celebrating 50 years of the GTI with a new campaign by Bernbach, which recognises the enduring love affair that fans have for the iconic hot hatchback. This campaign shows how the GTI has inspired five decades of passion in its drivers and the 60-second film is centred on showcasing a timeline of the […]
EE launches EE TV: The Ultimate Flex, a new multi-channel brand campaign showing how households can flex their EE TV package to include Netflix and catch this summer’s unmissable TV hits. From laugh-out-loud comedies and gripping crime dramas to must-watch sport, EE TV customers can enjoy titles on Netflix including Little Brother, Enola Holmes 3, The Hawk and WWE Raw, as […]
St Luke’s launches a new campaign for Heathrow Express that puts the traveller and their reason for travelling front and centre. It’s got to be Heathrow Express rolls out across OOH, DOOH, digital banners, in-flight entertainment and online video from 29 June, running across London and the South East. The campaign opens each execution with a […]
A milestone for Wellhub’s US expansion and the first US-led production from Surreal’s New York office Wellhub, a global corporate wellness platform, today unveiled its first major brand campaign created specifically for the US market, starring actor, entrepreneur, and wellness advocate Terry Crews. Produced by Surreal Hotel Arts and directed by acclaimed filmmaker Carlão Busato, […]