Rival, the independent, integrated marketing consultancy with offices in Boston and London, has published the 2026 edition of its “Brands To Watch” report, one of the industry’s most innovative sources of analysis on the global, regional and local brands that are remaking and redefining the categories in which they compete. This year’s Brands To Watch […]
Chupa Chups launch new easier-to-open wrapper inside the “Final Boss” In response to the legendary challenge of overcoming their infamously stubborn packaging, Chupa Chups is putting a playful spin on online chatter and has created a new easier-to-open wrapper. However, in an ironic twist, they’ve hidden it inside ‘their hardest to open lollipop yet.’ The […]
At a time when artificial intelligence (AI) has become fraudsters’ favourite tool, Visa and its agency Marcel have created “The Feathered Lamb,” a campaign designed to raise awareness about online fraud. On social media, 99% of scams originate from fake ads. Thanks to AI, these scams are multiplying and becoming increasingly difficult to detect. Phishing, […]
A powerful new documentary capturing the true story of one village’s stand to save its last remaining local pub premiered on Saturday, 28th February 2026 at the Dublin International Film Festival. Making its official global big-screen debut as part of the festival’s programme, The Pub That Refused To Die, is directed by award-winning Irish filmmaker […]
Tesco’s ‘Every Little Helps’ is the UK’s most memorable brand slogan* and is synonymous with the way it serves customers and communities every day. Now, Tesco is launching a new brand platform designed to give renewed relevance to the iconic slogan through an ubiquitous question; “Need Anything From Tesco?”. The campaign transforms the everyday colloquialism into a vehicle […]
In the brand’s first TV spot for seven years, Batchelors have served up a delicious film, celebrating the lip-smacking taste of their Super Noodles pots, and launching a new “Irresistibly Batchelors” platform. The ad follows the obsessive cravings of an orchestra conductor, as he is distracted by a delicious, steaming pot of Super Noodles, being […]
The social media-native campaign combines playfulness with craftsmanship to engage with the audience. “Have you ever noticed that pepper seeds look like potato chips?” With spontaneous questions like these, RUFFLES®, the leading potato chip brand in Brazil, has transformed something so common in consumers’ daily lives into a concept to reinforce its positioning. Native to […]
The temperature-triggered campaign uses interactive DOOH to guide people toward nearby pubs, turning cold helping drive footfall and support pubs through the colder months On the coldest winter nights, when temperatures drop and people retreat indoors, Heineken® is stepping outside with a smart digital out-of-home act: “You’re Getting Warm”, a temperature-triggered DOOH campaign across the […]
The cat is out of the bag. An unexpected fashion star goes viral in a playful ode to the incredible style and value you can find at TK Maxx TK Maxx today unveils its new creative campaign, Every day can be iconic with a TK Maxx deal, championing the brands-for-less retailer’s belief that style and value […]
Comprehensive architecture consolidates two disconnected platforms into a single, scalable ecosystem built for modern CPG competition Brandon has launched a redesigned website for Idahoan Foods®, the leading brand of mashed potatoes and potato-based products. The new digital experience unifies the brand and e-commerce platforms into one seamless destination. Product discovery is faster and more intuitive, content is […]