Segafredo’s new global brand platform ‘Take Your Shot’, created by BBH London, repositions the brand for a new generation of coffee drinkers. Turning the everyday espresso ritual into a moment of action, Segafredo has repositioned its brand via a new global creative platform created by BBH London, ‘Take Your Shot’. The platform repositions the iconic […]
By Megan Duong, CEO and Co-Founder of Plot AI is moving quickly into creator marketing. Everyone wants technology that can find creators, vet them, track campaigns and tell you who to work with next. And the investment is following. IAB projects U.S. creator ad spend will reach $44 billion in 2026. Nearly half of creator […]
National, multi-channel campaign positions classic comfort as the easy upgrade to everyday mealtime Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort. Built to reach busy “meal upgraders” who want more […]
Sekonda launches a bold new campaign created by VCCP that underscores the anticipation that every second holds Today, British watch brand, Sekonda, launches a bold new integrated campaign with VCCP Blue and VCCP Media which aims to position its high-quality, reliable, and stylish timepieces and smart wearables as a staple for a younger Gen Z […]
To mark the opening of the 20th Vienna Design Week the Vienna Tourist Board is launching “The Vienna Template”, a free design template for the creative platform Figma that celebrates Vienna’s rich design heritage. The idea behind the new digital campaign, created in collaboration with Jung von Matt DONAU, is to target the creative community by […]
OOH and mobile experience asks audiences to look inward by exploring the film’s themes of faith, family and mercy Orion Pictures and Translation are bringing audiences inside the world of Your Mother Your Mother Your Mother, starring Mahershala Ali and directed by Bassam Tariq, with an immersive campaign beyond the screen and into the streets […]
NFL Shop is debuting seven new commercial spots for the 2026-27 NFL season in the return of its “Fan Like A Pro” campaign developed with creative agency Yard NYC. In 2025, the fashion-focused campaign proved a powerful driver of both brand growth and customer acquisition. In its second year, the 2026 campaign once again pairs […]
AEG and Publicis London have launched ‘It’s Your Haus’, a new UK brand platform challenging the nation’s tendency to settle for appliances and interiors that don’t truly reflect personal taste. While many people want their homes to feel personal and expressive, practical considerations, inherited choices and the pressure to play it safe often mean people […]
Integrated 360-degree campaign by VCCP tells stories of reconnection, everyday adventure and culture made possible by London’s transport network Today, Transport for London (TfL), launches ‘The Stop Is Just The Start’, a new integrated campaign by creative agency of record VCCP and WPP Media’s Wavemaker, whichspotlights how every journey is a gateway to real-world experiences, […]
Traditionally, six punches – jab, cross, lead hook, rear hook, lead uppercut, rear uppercut – have formed the foundation of boxing. Now, the boxing not-for-profit Behind The Gloves and creative agency Brothers & Sisters are launching a new campaign that aims to define boxing’s mythical ‘7th punch’ – the punch no one sees coming. This […]