A US fast-food chain reworking one of Italy’s most loved breads was always going to face scrutiny from Italian diners, so when KFC decided to swap the bun for focaccia with two new sandwiches, DUDE: Milano embraced the potential controversy with a touch of comedy. The Focaccia all’Americana, with fried chicken, bacon and cheddar, and […]
Expanded platform challenges misconceptions about the role wishes can play in the treatment journeys of children facing critical illness Today, Make-A-Wish® Canada unveils the latest chapter of Wishes Are Medicine, the organization’s platform launched in 2025 to challenge misconceptions about its work: that wishes are simply nice-to-haves, when instead they are an essential part of […]
amma.family, a global mobile service and one of the world’s largest communities for pregnant women and their families, has acquired a 51% stake in Buzzaar, a Dutch agency specialising in word-of-mouth marketing. For amma.family’s commercial partners, the deal opens new ways to work with a highly targeted audience of expectant and new parents; for families, […]
In a world where there’s an AI tool for almost everything, Maltesers® is reminding Brits that technology can help answer plenty of questions, but when it comes to life’s biggest moments, there’s still nothing quite like a chat with someone who’s been there, done it and has a story or two to share. In fact, […]
This Tuesday, October 6, Taco Bell is taking its annual National Taco Day celebration worldwide, teaming up with Duolingo to officially declare it Global Taco Day, introducing an all-new Duo Habanero Sauce, taco-fuelled language fun and a special Global Taco Day giveaway for fans across the UK. Going Global: Taco Bell and Duolingo are taking National […]
How do you make an awareness film about a condition that never looks the same twice? That’s the question at the heart of FightTheStroke‘s new campaign, and instead of answering it, Italian agency DUDE Milano has made the struggle the crux of the story. FightTheStroke is an Italian foundation that supports families of young stroke survivors […]
The premium egg brand invests in marketing for the first time Creative communications agency bray leino today reveals ‘For the Love of Egg’, its first creative work for premium egg brand St. Ewe, to grow awareness and drive sales among higher income households and families who value good food. As the Cornwall-based egg company’s first […]
Building on the momentum of its partnerships with Scuderia Ferrari HP and Global Ambassador, Charles Leclerc, Chivas Regal transformed Monza race week into a multi-day celebration of true mastery, anchored by the launch of Chivas Regal 16, a limited-edition blended Scotch whisky and expression of mastery co-created with Charles Leclerc. Photo credit: SIDEQUEST Designed around the […]
Glenmorangie, the famed Highland whisky brand, has marked the unveiling of its oldest single malt whisky with a branding and design project that culminates in the creation of 149 handmade vessels by celebrated ceramicist Peter Pincus. The launch of the 50-year-old whisky blurs the line between rare spirits and collectable art by bringing Glenmorangie and […]
New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating Model, aimed at helping brands dismantle outdated silos within their creator marketing strategy. With 81% of Gen Z […]