A 500-consumer survey reveals the penalties of “playing it safe”: price shopping, private label switching, and weaker pricing power. There’s an appealing trap in CPG marketing right now. It looks responsible. Optimized. Sensible. Safe. And that’s exactly the problem. For mid-scale CPG brands, “safe” has started to carry a hidden fee. Because the system keeps […]
A boundary-breaking partnership has been announced today, with Toyota appointing long time cricket fan and national icon, Joanna Lumley, as its Chief Cricket Officer (CCO). The BAFTA award winning actress, best known for her role as Patsy Stone in Absolutely Fabulous and more recently, Amandaland, is encouraging people to get more involved in cricket, whether […]
AOR evolves brand voice with humor designed to attract customers ready to make the switch Every family knows the frustration of unreliable internet service. Internet provider HTC and its AOR, Brandon, are banking on that universal experience with a new campaign that turns internet pain points into a hilarious, direct challenge to competing providers. The campaign contrasts everyday […]
Market-leading frozen pizza brand Chicago Town is putting Deep Dish back at the centre of culture with a new campaign from lead creative agency Quiet Storm, which plays with the expression “it’s not that deep” – a favourite among Gen Z – by reminding audiences that when it comes to serious cravings, IT IS THAT DEEP. Chicago […]
Cadbury is back again with ‘Made to Share’, another emotive and relatable instalment of the previously globally trending and greatly loved campaign, created by global creative agency of record VCCP. The next chapter continues to build on the award-winning campaign, which previously saw Cadbury launching a series of limited edition chocolate bars honouring those small but meaningful gestures […]
Ahead of Mother’s Day (15th March), John Lewis and Saatchi & Saatchi have launched ‘Daisy May on Mother’s Day’, a new social campaign starring actress, writer and mum Daisy May Cooper. The entertaining content series is built on the simple insight that the best people to tell you what mums really want for Mother’s Day […]
Escapism isn’t equal: women’s unpaid labour and mental loads dominate their abilities to escape. As International Women’s Day approaches we often look at the workplace for signs of gender equality and progress, but what about our ‘free’ time? In its 2025 global study, The Truth About Escapism, McCANN’s global intelligence unit, Truth Central, explored all things […]
Annual survey reveals 93% have changed spending habits as economic pressures, AI-powered research and media fragmentation reshape how they discover and commit to brands. New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing […]
Leo UK and McDonald’s UK have launched Camera Rolls, a new multi-channel brand campaign built on a universal fan truth: no matter where the night starts, the best nights always end with McDonald’s. Built from real fan behaviour, Camera Rolls draws on the way people naturally document their night through their phones. When Leo UK […]
With a new brand world, a new tagline, and a challenge to consumers everywhere, the brand goes all in on freshness Full-service creative agency Barrett Hofherr and media agency Exverus are drawing a line in the sand for Habit Burger & Grill. When it comes to freshness, there is no middle ground. You either Habit or you don’t. That’s […]