New industry white paper explores how commercial models may evolve as AI reshapes online discovery and challenges traditional attribution The Affiliate & Partner Marketing Association (APMA) has today published a major new white paper arguing that artificial intelligence is set to transform not only how consumers discover products online, but also how publishers, creators and partners […]
The Habit & Co. platform launches with chef Jet Tila, inviting culinary collaborators to create limited-time menus that go beyond the standard celebrity meal Habit is rethinking the celebrity restaurant collaboration with the launch of Habit & Co., a new residency platform created by agency Optimism BH that invites chefs and cultural figures to develop original limited-time menus […]
Visual Humor & Dialogue Deliver a Creative, Appealing Message in a Difficult Consumer Category Little Big Engine, the independent creative agency and production company, is launching a hilarious, offbeat campaign for orthopedic footwear brand KURU that follows a couple surviving the zombie apocalypse while celebrating one unexpected luxury: life without foot pain. In the :60 […]
The campaign was born from research revealing 70% of travellers are more likely to try things on holiday they normally wouldn’t at home. Post Office Insurance has today launched a new campaign, ‘Holiday You’, to remind customers of the importance of obtaining holiday cover. The campaign was produced by full-service creative agency, krow Group, born from research which […]
Global Head of Brand and PR joins CEO Jennifer Harrington to talk curiosity, mental availability and the power of internal AND external partnership HATCH is back in the kitchen for a new episode of its video series, Eat In or Dine Out. Each freshly baked episode features marketing leaders who join Jennifer Harrington, CEO and founder of […]
Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you’ll ever meet. The CoCo is the genius of CoCounsel, personified. She’s the keeper of more than 175 years of Thomson Reuters knowledge, set in an infinite library where she knows every […]
First fully in-house hero spot in nearly a decade champions sports fans, builds on award-winning 2025 campaign National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience […]
TBWA\MCR has launched a new campaign for the London Eye with Merlin Entertainments. This campaign is designed to shift the way tourists and Londoners see one of the capital’s most recognisable attractions. The London Eye is already a big part of the city’s skyline, photographed by millions and recognised widely around the world. But the […]
This summer, fan-favourite advertising platform “If Carlsberg Did…” makes an official comeback, appearing in Carlsberg campaigns for the first time since 2016. The iconic phrase has always championed “access to the best,” historically taking everyday moments and reimagining the absolute best version of them – resulting in unforgettable ads like the legendary Carlsberg holiday resort, […]
Integrated Brand Platform For Iconic Pizza Brand Will Support Both Retail And Restaurant Marketing Efforts Nationally Home Run Inn Pizza is preparing a new integrated marketing campaign as the iconic Chicago brand looks to drive growth across both its retail and restaurant businesses. To support that effort, the company has named food and beverage marketing agency quench its […]