Lucozade has partnered with socially-led creative agency We Are Social to energise runners at London Marathon’s notorious Mile 23. Focusing on the psychological and physical turning point runners face at Mile 23, Lucozade set out to provide the mental encouragement and physical fuel needed to break through. The motivation mission started pre-race at the Marathon Expo, […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital screens generating […]
England International, Premiership champion, TV Personality and Podcaster, Joe Marler, is teaming up with Fuller’s Brewery as Brand Ambassador for Fuller’s London Pride ale and new Fuller’s Pride Lager, to build on the brand’s heritage with British rugby for 2026. Joe Marler will be the face of both beers, brewed at the iconic Chiswick based, […]
Aktion Baum, in partnership with Berlin-based creative agency FRASER GmbH, today announces the launch of The Missing Part, a new awareness and fundraising campaign timed to coincide with Tag des Baumes (Tree Day) 2026. The campaign confronts audiences across Germany with a disarmingly simple question: do you notice what’s missing? Walk through any German forest […]
Created by SpecialGuestX, Night Shift is a beauty editorial that brings generative AI directly onto the shooting set, not as a post-production tool, but as a collaborative creative instrument working alongside photographers Estevez & Belloso, models, and beauty artists in real time, allowing for true co-creation between human artistry and machine imagination. Night Shift portrays the eerie beauty trends that will define 2026, in […]
The campaign lands as Tesco doubles the size of its Free Fruit & Veg for Schools’ programme. Tesco has unveiled a new marketing campaign as it announces that it is doubling its Free Fruit & Veg for Schools programme from September, increasing participation from 500 to over 1,000 schools, with the aim to double the programme again the following year. The […]
T&P has unveiled a new integrated campaign for the All-New Toyota RAV4, “Imagine the Possibilities”, which brings to life the emotional relationship between children and the family car through the power of a liftle girl’s imagination –extending the magic from the screen to the showroom floor. The Concept: Reimagining the Car as a Family Protector […]
Brazilian studio unifies AI, audiovisual production, VFX, and CGI to deliver scalable, end-to-end creative solutions. Brazilian production studio AIR+ATOMO has launched a new operating model and secured U.S. investment to scale its production capabilities, responding to growing demand from global brands for technology-driven creative content. AIR+ATOMO – which already works with a roster of international and […]
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via major demand-side platforms (DSPs), enabling seamless, […]