Men’s deodorant brand Rock Face turned England’s World Cup last-16 victory over Mexico into a real-time campaign, handing out free cans of its 48-hour antiperspirant deodorant to fans heading straight from the pub to work on Monday morning. The moment was created by the Government’s emergency decision to extend pub licensing hours until 5am, allowing supporters to watch […]
Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete, reinforcing the importance of resilience, valuing our essence, and keeping people united beyond football At a moment of reflection for Brazilian football, Elo, the 100% Brazilian payment technology company, is rolling out a moving campaign focused on the last letter from Pelé, […]
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from […]
Transforming the Role of Account Teams By Leslie Griles, Chief Client Officer & Interim Head of Creative, Dotted Line Agency Too many account leaders think their job is to manage creative. They’re wrong. Their job is to protect it. Failing to make this distinction creates work that’s safe to approve, but impossible to remember. Much […]
By Jenny Stanley What happens when a jar of jam can tell you the name of the woman who made it, a cereal box knows whether it’s talking to a child or their parent, and your AI assistant does your shopping before you’ve even opened the app? This is not a thought experiment, it’s happening […]
Imagination is the medium in over one hundred OOH executions running throughout the year across the D.C. metro area The National Geographic Society has officially opened the doors of the National Geographic Museum of Exploration, a physical manifestation of the Society’s over 138-year mission to use the power of science, exploration, education and storytelling to illuminate and protect […]
Global socially-led creative agency We Are Social in France has partnered with animal protection organisation One Voice to launch The Memorial, an immersive experience in Minecraft designed to raise awareness of the millions of animals used in laboratory testing every year. Created within one of the world’s most popular video games, The Memorial transforms the issue of animal testing into an […]
TWIX is doubling down on its award-winning ‘Two Is More Than One’ brand platform, returning with a quirky multi-channel campaign, led by a vaudeville-style ad called ‘Double Act’ shot by Paddington In Peru director Dougal Wilson. Created with adam&eve\TBWA ‘Double Act’ is global campaign, with a significant media spend across Paid, Earned, Shared and Owned […]
Latest iteration of iconic ‘white out of red’ campaign highlights The Economist’s power to provide intelligence, clarity, and uncommon sense in a world of half-baked opinion and misinformation. Cocogun has collaborated with The Economist to create a new series of out of home advertising that reinforces its commitment to truth and reason in an era […]
Southpaw, the strategic creative agency today announces a new collaboration with Tim Hortons UK, the rapidly expanding QSR brand. As part of the scope, Southpaw will handle creative content creation and production for Tim Hortons UK, delivering high-impact assets for both in-store digital screens and out-of-store communications, alongside campaign-driven social content. The collaboration focuses on […]