ADFEST have announced the launch of the Young Lotus Marketer Workshop, hosted in 2013 by Leo Burnett Asia Pacific. Designed specifically for young marketing talents working within a client organization, this workshop takes place simultaneously with the 9th Young Lotus Creative Workshop for young advertising professionals. The Young Lotus Marketer Workshop is ideal for advertising […]
Bacardi Limited, the largest privately-held spirits company in the world, named Andy J. Gibson, 44, Chief Marketing Officer (CMO) of Bacardi and President of Bacardi Global Brands (BGB). In these roles, Mr. Gibson will be responsible for the overall leadership and strategic direction of the Company’s internationally known portfolio of premium spirits brands. He also […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]
Convenience store chain 7-Eleven has updated its coffee concept with redesigned coffee cups, napkins and plastic bags. The International chain approached design agency BVD in the summer of 2012, to redesign its coffee concept and the new identity was implemented in Sweden at the end of the year. Speaking about the redesign, Rikard Ahlberg, Senior […]
A look at the effectiveness of the Government TV campaign targeting obesity after supermarkets agree voluntary 'traffic light' food labelling.
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. These figures […]
McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia. Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from. It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find […]
The entry lines for the 15th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands. Rewarding the leading […]
It’s a new year and a fresh new look for American Airlines as the company recently unveiled a new logo and exterior for its planes. The unveiling of the new logo and livery is the latest step forward in American’s on going journey toward building a more modern travel experience for its customers. This is […]
Pre-Christmas shopping figures show similar patterns to 2011 as consumers and retailers play 'cat and mouse'
Shopper footfall in the run up to the 2012 Christmas period was similar to that of 2011, although not quite as high as that bumper year, figures released today show. The Ipsos Retail Traffic Index (RTI), which is compiled by Ipsos Retail Performance and records the level of footfall in non-food stores across the UK, […]
Smirnoff has launched ‘#YoursForTheMaking’ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF, which is currently outperforming the […]