McDonald’s enjoyed a landmark moment today as they launched their first ever app in Australia.
Developed by DDB Australia, ‘TrackMyMacca’s’ takes its users ‘behind the scenes’ of their meal, showing them where their food has come from.
It uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. (Find out more about the app here)
The company hopes the app will be a nice way to get customers to interact with them and to let the consumers find out more about the produce used in Macca’s meals.