Today, Beauty Pie, the disruptive direct-to-consumer beauty brand, unveiled “No Catch”, their new creative proposition highlighting their accessibility compared to other prohibitively expensive luxury beauty brands that ‘cut you out.’ The campaign runs for six weeks from today and leverages TV and OOH to broaden reach and amplify awareness and consideration. Beauty Pie, known for […]
As part of its continued evolution into a global lifestyle brand, ELLE, the biggest-selling fashion magazine & authority on style, was looking to create its own coffee brand that could compete with the likes of Illy and Nespresso. For a new-to-market coffee brand in an incredibly crowded category, instant brand recognition was essential, so our […]
The FAB Awards provided a bit of much needed cheer this week with the 25th Edition of their Awards streamed “online” on YouTube. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 25th FAB Awards! FAB extended an open invitation to the entire Marketing Communications […]
Advertising agency Fortnight Collective has created its latest round of creative work for Premier Members Credit Union (PMCU), an extension of its “Artisans of Banking” campaign. The spots focus on core branding while promoting a specific product offering. Fortnight won the financial institution’s business in 2018 and is PMCU’s Creative AOR. Money doesn’t grow on […]
Special Olympics Northern California (SONC) and full service advertising agency Barrett Hofherr are launching a new awareness campaign demonstrating how Special Olympics brings people together in ways that erase lines of division and isolation. The “Do Something Special” campaign will launch on June 23, in conjunction with the organization’s annual flagship event, the 2023 Summer […]
A move towards self-reliance and away from ethical investing are just two of the key findings published today from the Investor Index 2023 – an annual study of UK investors. Now in its fourth year, the Investor Index is an in-depth survey of investor behaviours conducted among 1100 UK adults (18+) with a minimum of £10,000 invested. […]
The Motherlover campaign aims to spotlight the issues and challenges faced by mothers in the workplace while also ensure everyone knows what they can do to lighten the load for working mums. The social, OLV, OOH and audio campaign launches alongside impactful partnerships with Peanut App and The Guardian. MALTESERS has launched its new Motherlover […]
A new report launched during Cannes Lions reveals the findings from a two year study into the impact of attention on digital advertising formats The world’s most advanced in-game advertising platform Anzu, and Lumen Research, the global attention technology company, have today announced the results from an extensive two year study into the impact of attention on […]
Based on the legendary spirit’s original formula, the 17 YEAR OLD LEGEND is an exquisite and historic blend that offers a once-in-a-lifetime taste of cocktail history Appleton Estate, a global leader in premium aged rums, announces the launch of the limited-edition 17 Year Old Legend – an exclusive and faithful recreation of the legendary 17 Year Old rum […]
Teads leverages the largest dataset of attention and context, to offer clients unparalleled audience insights and support campaign optimization. Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and […]