*Hologram Tribute To Legend As Rummie Tops Racing Fans’ Poll Fifty years on from his first Grand National victory at Aintree racecourse, the legendary figure of Red Rum was seen once again in Liverpool, when appearing in hologram form in front of the iconic Royal Liver Building on the city’s waterfront. The cutting-edge tribute to […]
In #NoLoveLikeIt, developed by AMV BBDO, leading incontinence brand shines a light on the different experiences of caregiving to encourage greater support Around one in ten people already look after a loved one1, yet new research conducted by Essity owned incontinence brand TENA reveals that only 50% of people who provided extended family care considered […]
Forging a new path for NFTs, social agency helps a digital collectible of the legendary comic sell out in 20 minutes, becoming one of the hottest digital comics on the market Originally released in 1939, DC’s ‘Superman #1’ remains a landmark comic book title featuring one of the world’s most enduring fictional characters. Worth anywhere […]
The advertising creative agency Neil A Dawson & Company have joined strategy agency The Value Engineers alongside the design studio Carter Wong. “This is a very exciting time for The Value Engineers. With Carter Wong & Neil A Dawson & Company onboard we now have full design and advertising capabilities to offer new and existing […]
The world of advertising has brought us some weird collabs over the last few years from Creme Egg mayonnaise to the infamous Weetabix and baked beans. This latest combo might be the weirdest of the lot. In what’s being dubbed “the world’s first quadruple collab” four brands with nothing in common have teamed up to […]
Denver-based Indie Agency Good Conduct’s First Creative and Strategy Work for the Brand Focuses on Reaching New Audiences with CTV, Social, Print, and OOH Wyler’s Light new creative campaign highlights the idea that plain water is just that— plain. While it may be what the doctor ordered, plain water isn’t very exciting. The campaign was […]
Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities. Their national ‘Autocorrected Pay Gap’ campaign is now live across multiple locations in […]
Bars contain wholesome homemade ingredients but not the baggage of a doting, 24/7 mother Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s, a brand known for its delicious, nourishing and comforting baked goods made from simple ingredients. The pitch? “The bar your mom would bake—without her actually having […]
What happened when fifty-five tried replacing their consultants with ChatGPT In a study of 42 FAQs about GA4, ChatGPT provided only 12 correct responses One in five (19%) responses provided misleading answers fifty-five found that ChatGPT is no match for marketing experts – yet! Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of […]
JDO takes Hawaiian Tropic beyond the beach with a modern new look that gorgeously highlights the iconic sunscreen brand’s skin-loving credentials. Hawaiian Tropic was founded in 1969, and has since gained a fiercely devoted following with its vast range of luxurious, sensorial sun protection products. As the next generation of sun lovers rises, they bring […]