The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest study into context and attention, Playground xyz addresses the specific topic of context and […]
“Quien lo ha vivido lo sabe” (“He who has lived it knows it”), is the title of the new Serviceplan Spain campaign for Turismo de la Comunidad Valenciana (the Valencia Tourist Board). This unusual campaign using ‘Reviews in Verse’, celebrates the unforgettable places, moments and sensations on offer in the region of Valencia and uses […]
This summer the LEGO Group is one of the national sponsors of the UEFA Women’s EURO 2022 The partnership forms part of the brand’s mission to champion inclusive play for all children To support their national sponsorship the LEGO Group are implementing an integrated campaign across multiple touchpoints, including paid media, PR, experiential and the […]
German Basketball Teams ‘White Wings’ and ‘Depant GIESSEN 46ers’ exchange jerseys in an anti-racist statement marking International Week Against Racism Unfortunately, racism continues to be a problem in Germany, an issue which once again reached its tragic climax in February 2020 when a racially motivated terrorist killed nine people before killing himself in the city […]
Sky Betting and Gaming is tapping into the hopes and excitement of football fans across the nation with the launch of the Start of Season Hub on the Sky Bet App. The Hub gives fans an opportunity to get keyed up on the latest football news and views, take part in debates about the big […]
adam&eveNYC and DDB San Francisco have won a pitch for the global launch of NBA 2K23, the latest version of the wildly popular NBA 2K basketball video game. The simulation basketball video game franchise is renowned for redefining what’s possible in sports gaming. The campaign will aim to attract new gamers across a number of […]
Bupa has become the Official Healthcare Partner of ParalympicsGB, in a three-year partnership to provide British Paralympians with the highest quality healthcare on their journey to success at the Paris 2024 Paralympic Games – and beyond. Through Bupa, the athletes will be provided with the medical expertise needed to reach the peak of their performance as they look to build on their […]
