Today, creative technology studio Appetite Creative has made a call out to the wider advertising, retail and packaging industry asking them to share their thoughts on the future of connected packaging innovations via a short survey. Taking just three minutes to complete, the 2024 Connected Packaging Survey gives participants an opportunity to shape the future […]
Today, advertising and climate experts ACT Climate Labs, in partnership with cultural insights agency Bricolage, shared new research findings into ‘Why words matter: how to speak to Brits about climate change’. The report outlines how the challenges of communicating climate change can be solved by getting the cultural context right. ACT coined the phrase ‘Persuadables’ […]
Reused ads, or those using recurring elements, are scoring extremely well Repeating existing ads and reusing existing characters at Christmas is a highly effective strategy, according to new evidence from System1, who test every Christmas ad every year on their Test Your Ad platform. That tallies with existing studies into “Wear-Out” from System1, which show […]
Leading B2B Adtech PR Agency scored a 100 net promoter score The Digital Voice™ was one of 23 leading agencies surveyed in the past six months across PR, communications, digital, integrated and full-service categories. The research project by YouBecome, led by Mike Turner, took place to look into the key “people metrics” in the marketing […]
YouGov/Picnic UX survey shows 70% of people find digital adverts annoying – and that bad user experience is doing real damage to brands More than two-thirds of people (70%) find digital advertising annoying and unpleasant, while 72% say that bad advertising experiences have negatively affected their perception of a brand, according to new research that […]
New “WorkShift” Study Shows Execs Seriously Out of Touch with Workers’ Desire for Meaningful Work New research from StrawberryFrog and Dynata reveals a rampant number of U.S. employees feel unfulfilled in their current jobs, and most don’t believe their senior leadership is aware the problem even exists. StrawberryFrog, the renowned creative marketing consultancy that does […]
Midlife Women express frustration over feeling invisible to brands: 69% of this demographic feel invisible to brands 62% think that advertising targeted at them rarely shows someone they can relate to Only 7% think they’re very well represented in advertising. A new report has been released on the back of exclusive research that shows a […]
Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]
New research explains alarming waste levels in digital transformation and the hefty price global businesses are paying for neglecting people in the process Digital transformation, often hailed as the panacea for business growth and innovation, is continuing to prove to be a highly damaging leaky bucket for businesses both in the UK and world-wide – […]
As ecommerce brands prepare for peak season, digital advertising on Meta has seen a three-year record performance, having strongly recovered from the ‘double recession’ caused by Apple’s ATT update and consumers reverting to pre-Covid behaviours. This is a key finding from Nest Commerce’s latest quarterly Readout report, based on 1.5 billion+ Meta impressions from global campaigns […]