Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 28th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
The latest Health Futures report from VML Health suggests the next big wins in health won’t come from science alone, but from turning breakthroughs into trusted, everyday experiences. Current trends are expanding the opportunities for health brands to engage people in the in-between moments that surround clinical care. With health systems under pressure like never […]
Analysis of a giant cache of nearly 70 million email marketing messages reveals how consumer behaviour has shifted dramatically from discovery to intent in 2026, as people invest in their homes and focus on reducing their bills – turning sectors such as home improvement, finance and insurance into a new goldmine of high-value leads. The […]
‘Unfinished Business’ report provides a strategic blueprint for senior marketers facing the hard truths holding back growth – with pragmatic steps to turn insight into impact Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, ‘Unfinished Business: Closing the Insight-to-Action Gap’, challenging conventional wisdom that marketing insights fail to be actioned […]
Europe’s streaming market has reached an inflection point. After years of rapid subscription growth, consumers are drawing a financial line. The next chapter of Connected TV will not be defined by adding more paid services, but by redefining value; with Open CTV, particularly FAST channels, emerging as a compelling free, ad-supported alternative to SAVOD. A […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]
While Mother’s Day remains a big moment in the calendar for the majority of families in the UK, new research shows that not everyone will be celebrating this year – with 1 in 8 admitting they won’t be buying their mum a gift at all. Findings from online polls of nearly 1,500 consumers across Facebook, […]
Escapism isn’t equal: women’s unpaid labour and mental loads dominate their abilities to escape. As International Women’s Day approaches we often look at the workplace for signs of gender equality and progress, but what about our ‘free’ time? In its 2025 global study, The Truth About Escapism, McCANN’s global intelligence unit, Truth Central, explored all things […]
Annual survey reveals 93% have changed spending habits as economic pressures, AI-powered research and media fragmentation reshape how they discover and commit to brands. New consumer research from Net Conversion, a performance media and analytics-driven agency, finds that while economic pessimism is cooling, spending restraint has become a permanent habit. Ninety-three percent of consumers report changing […]
Rival, the independent, integrated marketing consultancy with offices in Boston and London, has published the 2026 edition of its “Brands To Watch” report, one of the industry’s most innovative sources of analysis on the global, regional and local brands that are remaking and redefining the categories in which they compete. This year’s Brands To Watch […]