AI will play a key part in the future retail media landscape, says a new guide from Particular Audience – but it warns LLMs will take control if retailers don’t AI will inevitably reshape the commerce media supply chain, with the potential of enormous benefits for advertisers, retailers and consumers. But retailers have only a […]
Gain Theory’s latest global study of Fortune 500 CMOs reveals that nearly half (49%) cannot confidently justify creative spend to the C-suite, and only 36% apply the same rigor to measuring creative as media. Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report ‘Creative Effectiveness Decoded: The Global CMO Survey,’ a […]
Today, the leader in TV and video market intelligence, Glance, announced the launch of its annual ‘One TV Year in the World Edition’ report, bringing together live TV, broadcast video-on-demand (BVOD) and streaming platform audience viewing figures from across more than 100 territories worldwide. 2025 TV highlights Offering a holistic view of TV consumption trends […]
New study shows early brand investment increases Share of Search, a leading indicator of future market share Brand investment is one of the hardest things to defend in a budget meeting. Google and Tracksuit have released new research to change that, showing a clear link between brand awareness and Share of Search, reinforcing the value of early, long-term brand […]
The Pugpig 2026 Media App Report delivers benchmarks, original data and publisher insights on engagement, monetisation and audience strategy. As AI fundamentally changes how audiences discover content, publishers are looking for new ways to build direct, measurable relationships with readers. For many, apps are becoming the most reliable channel to make that possible. Today, Pugpig […]
Samsung Ads’ Behind the Screens 2026 report, built on first-party TV data, reveals shifting behaviours across the total TV ecosystem – linear, streaming, gaming and the home screen Fragmentation in Connected TV viewing is not a passing trend – it is the new normal. And audiences are no longer experiencing CTV as a collection of […]
The FAB Awards provided a bit of much needed cheer this week with the 28th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 4th June 2026. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the Brighton […]
According to new research, published today, 85% of UK chefs and restaurant operators believe that ‘dining expectations are changing faster than ever’ – and yet nearly one-third (30%) admit to selling dishes that are unchanged from five years ago. “There is a creative and commercial tension at the heart of British kitchens” says Ollie Lloyd, Head […]
BrainGroup Global’s “America In The Age of Uncertainty” study uses AI advanced reaction-time technology to expose the true depth of American ambivalence on politics, policy, and national identity Americans say they have opinions. But do they really mean them? BrainGroup Global, a nonpartisan consumer and public sentiment research company, today announced the results of “America In […]
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, in partnership with Omnicom Media and JCDecaux, today published ‘Science in Motion’, a new research report into the real-world impact of motion and 3D creative formats in digital out-of-home (DOOH) campaign performance. The research indicates that while the high-quality digital screens and […]