From 2,039 brands screened to 50 selected, this year’s Rival 50 finds that earned attention, creators, and bold content – the tactics that once set challengers apart – are now standard practice. The brands pulling ahead are doing something harder. Every challenger brand has read the same playbook by now: earn attention instead of buying […]
The ‘AI in Agencies’ Spark Report for Autumn/Winter 2026 has found that while 90% of agency staff use AI at work, few are turning AI productivity gains into commercial return Only 9% of agencies have redesigned a workflow end to end, and just 6% have enabled a new AI revenue model Unless pricing models change, […]
Digital 2027: The United Kingdom, from We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, is a 167-page deep dive covering the entire UK digital ecosystem; from social media to ecommerce, mobile to smart devices, and more. According to the report, over 68.5 million people are […]
Interbrand, the world’s leading brand consultancy, today unveiled their annual Best Global Brands report, revealing a widening gap between brands that are turning brand strength into growth and those relying on reputation alone. The total value of this year’s ranking stands at $3.87 trillion, up from $3.58 trillion a year ago – an increase of […]
Live polling at IAB Europe’s Retail Media Impact Summit reveals reluctance to hand AI decisions over bids, budgets and promotions While 88% of retail media professionals polled during Particular Audience‘s AI in Retail Media Town Hall said their businesses use AI to analyse data or write reports, just 16% use it to choose product or […]
· Over three-quarters (76%) of UK marketers believe either context or mood have the greatest impact on ad effectiveness vs 4% for past behaviour. · 84% think mindset-aligned advertising matters as a key performance driver. · The Marketers’ Take On Mindset: The 2026 Global Report charts changing digital attitudes and strategies among more than 2,000 […]
We Are Social, the socially-led creative agency, and Meltwater, the global leader in actionable intelligence for PR, communications and marketing teams, have released Digital 2027, their latest annual report on social media and digital trends worldwide. Digital 2027 reveals major milestones in artificial intelligence and social media adoption, with more than a third of the […]
84% of brands missing out on potential ROI despite major media spend Brands are spending billions of pounds on YouTube content but only 16% are matching the platform’s potential to deliver return on marketing investment, a new report reveals. The report, published by Navigate Video with support from academics at the University of Sussex Business […]
SearchPulse finds 51.9% of Reddit users say the platform provides information from “real people” – raising questions about the value of human experience as AI search grows AI is making it easier than ever for consumers to find an answer. But new research from the performance marketing agency Reflect Digital highlights a potential shift in […]
Almost four in 10 say social content is their biggest influence on what they wear, but new Alliant report finds that when it comes to brand loyalty, what clothing says about who you are matters nearly seven times more than cost Social media has overtaken friends and family as the biggest source of fashion inspiration […]