New quarterly updates to ECI’s Media Inflation Report provides advertisers will up-to-date and accurate information on which to base media investment decisions ECI Media Management has decided to publish quarterly updates to its Media Inflation Report, to provide advertisers with the most up-to-date and accurate information on which to base media investment decisions, which is […]
For the first time, Snapchat has published its local monthly active user figures – revealing that it now has over 21 million monthly active users in the UK. This growth comes as Snapchat continues to serve its UK community with a unique visual messaging experience, trending augmented reality lenses, engaging local content from news and […]
Despite economic headwinds, EMEA Marketers expect ad budgets to grow but are struggling with effective cross-media measurement Nielsen, a global leader in audience measurement, data and analytics, today released its 2023 Annual Marketing Report, which uncovered that 80% of marketers across EMEA are now including streaming channels in their media plans. Interestingly, despite this high […]
Study finds adaptive streaming technology increases attention by 1.7X Adaptive streaming company, SeenThis, announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology . The study was commissioned to determine […]
The results of the Great Pitch Poll 2023 are out! The results of the Great Pitch Poll, the annual industry survey undertaken by international business development company The Great Pitch Company are out. The survey measures pitching and business development practices across the industry’s top UK agencies exploring key topics such as new business challenges, personal concerns, […]
Spark Foundry, the UK Acceleration agency, outlines Q1 2023 trends in its latest insights report looking at Social Commerce, Sustainability and Gaming. Key stats are: Using Social Sparks (social listening), Intent-Based Planning (semantic analysis) and The Street (external panel), Spark Foundry’s ‘Insights Accelerated’ report looks at the trends in consumer spending and search habits when […]
What happened when fifty-five tried replacing their consultants with ChatGPT In a study of 42 FAQs about GA4, ChatGPT provided only 12 correct responses One in five (19%) responses provided misleading answers fifty-five found that ChatGPT is no match for marketing experts – yet! Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of […]
Global socially-led creative agency We Are Social has released Think Forward: Sports Edition, a report covering emergent trends in digital sports culture. The agency has delved into the trends shaping sports marketing right now, helping sports brands, sponsors and rights holders address arguably the biggest crisis facing sport – why the next generations are switching […]
YouGov study commissioned by Gekko finds millions planning shopping spree ‘Retail as leisure’ as consumers combine shopping with eating out and socialising As the UK heads towards the spring and an enhanced bank holiday season, millions of consumers have revealed they are planning to go shopping on the forthcoming Bank Holiday weekends. These shoppers are […]
Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that foundcarbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study examined 45 million ad impressions and found the average digital ad campaign releases 5.4 tons […]