Hoteliers, property managers and travel marketers can access the full 2026 Leisure Travel Study for free here. Research from TravelBoom Hotel Marketing, the leading data-driven hotel marketing agency dedicated to driving direct bookings, reveals that rising costs, evolving technology and shifting lifestyle preferences will dramatically impact the hospitality landscape for American consumers in 2026. The findings belong […]
Survey of 1,200 US consumers identifies five fundamental changes in consumer behavior. Net Conversion, a leading media agency known for its data-driven approach, today released findings from a comprehensive consumer research study that reveals fundamental shifts in how Americans are now engaging with brands and making purchasing decisions. The study, Unlocking More Impact: The New […]
Report shows that social media ads are the number one source of brand discovery for younger internet users We Are Social, the socially-led creative agency, and Meltwater, a global leader in media, social and consumer intelligence, have released Digital 2026, their latest annual report on social media and digital trends worldwide. Digital 2026 reveals major milestones in internet […]
The SoundOut Index 2025: 174 brands, 70,000 consumer studies reveal that sonic logos with brand names are 9X more effective than those without. Arby’s tops the charts as number 1 most recognisable sonic logo in the world’s largest ever audio branding consumer study. SoundOut, the world leader in strategic sonic branding and audio marketing testing, […]
New research highlights tension between those who see AI’s practical benefits and those who fear the industry is underestimating its impact. The PR, Comms & Marketing 2026 Outlook report from Onclusive reveals a sharp divide in how PR professionals view the rise of artificial intelligence (AI). While 41% of PR practitioners say they do not expect […]
Bolstered by new leadership and a wealth of insights, the creative excellence and education non-profit addresses the industry-wide shifts redefining creativity D&AD, the global non-profit driving creative excellence, education, and impact, is excited to announce the release of its Annual & Trend Report 2025, marked by the appointment of internationally-acclaimed design leader Lisa Smith as […]
Today, global marketing effectiveness and foresight consultancy, Gain Theory, has been featured as a vendor in the latest IAB Australia Market Mix Modelling Landscape report. The comprehensive guide, produced by IAB Australia’s Ad Effectiveness Council, profiles twelve active vendors operating in the Australian market and provides marketers with essential guidance for selecting and implementing Market […]
Creativity and Human Insight in the Age of the Algorithm Dentsu Creative has today released its annual global CMO Report, revealing that artificial intelligence is no longer “emerging” — it is embedded in everyday marketing practice — and that the value of human creativity, empathy, and cultural intelligence is more important than ever. The 2025 CMO […]
Data shows ‘worrying underrepresentation’ of women, people from working class and ethnic minority backgrounds, and disabled people in creative sector leadership – with Creative UK calling for change Today, a new report from Creative UK – the national membership body for the cultural and creative industries – sets out significant gaps in leadership diversity across the cultural […]
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact’ revealing that by implementing a best-in-class creative effectiveness approach, brands can achieve up to 30% improvement in advertising’s impact on sales. For a company with $1 billion in sales and a $50 million […]
