New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

New ‘Digital 2024 United Kingdom’ report shows growth in social media, and more than 49 hours a month spent on TikTok

People in the UK spend more time on TikTok than any other country in the world, with a massive 49 hours and 29 minutes spent on the platform’s Android app each month. The data features in a new report, Digital 2024: The United Kingdom – from global socially-led agency We Are Social and leader in social and media […]

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Intermark Reveals 2024 Marketing Study that Links Behavioral Science Principles to Consumer Purchase Behavior

Social research study takes virtual “field trip” inside the minds of consumers by demonstrating four key psychological principles Intermark Group, the nation’s largest psychology-driven marketing agency, has released a new experiential study based on a composite of academic journals and research by Kurtin Lewin, Ivan Pavlov, and more. Through real-world empirical social experiments, the study—titled […]

New ‘C.A.O.S’ whitepaper reveals brands are neglecting organic communities

New ‘C.A.O.S’ whitepaper reveals brands are neglecting organic communities

SHARE Creative, a data-driven creative agency, launches its latest whitepaper, the first of its kind featuring a proprietary methodology to analyse the true effectiveness of community management (CM), and advise marketers on how to engage authentically with audiences. Until now, there have been no specific metrics to distinguish an effective community management and advocacy strategy. […]

Clarion predicts ‘Eatertainment’, Culinary-inspired décor and ‘Snackification’ to be big this Spring

Clarion predicts ‘Eatertainment’, Culinary-inspired décor and ‘Snackification’ to be big this Spring

Consumer and B2b communications agency, Clarion has launched its latest ‘Food For Thought’ sector report, providing valuable free-to-read bite-sized insights into the latest food and drink trends available here Pulled together by its teams in London and Scotland using social listening, media intel and consumer insight, Clarion Communications has collated top tips, trends and case […]

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

New Research Establishes the Impact of Adopting Relative Advantage as the Growth Principle for Challenger Brands

Exclusive research released today by Bountiful Cow, a leading independent UK media agency, proves that brands adopting Relative Advantage growth principles can deliver a significant uplift across brand metrics and business performance. Analysis of 236 advertising campaigns from the IPA Databank, demonstrated the impact of Relative Advantage as a growth framework, that is particularly relevant […]

Digital 2024: Global social media users pass 5 billion milestone

Digital 2024: Global social media users pass 5 billion milestone

New report finds that the world averaged 8.4 new social media users per second over the past year We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024, their latest annual report on social media and digital trends worldwide. In a bumper year for digital milestones, Digital […]

Beatgrid’s Single Source Panel: Precision in Measuring CTV, YouTube, and TV Amidst Walled Garden Challenges

Beatgrid’s Single Source Panel: Precision in Measuring CTV, YouTube, and TV Amidst Walled Garden Challenges

With US buyers and planners shifting budgets from Linear TV to thriving CTV, the challenge of deduplicating CTV (including YouTube, Netflix, Hulu, Amazon Prime…) and TV metrics becomes apparent. With YouTube dominating CTV ad spending, traditional TV and AV measurement methods grapple with walled-garden complexities, hindering accurate cross-platform data comparisons within the same campaigns. Beatgrid […]

BLUE MONDAY IS YELLOW, NEW RESEARCH SHOWS

BLUE MONDAY IS YELLOW, NEW RESEARCH SHOWS

Creatives with synaesthesia are more likely to see ‘Blue Monday’ – the third Monday in January widely regarded as the most depressing day of the year – as yellow not blue Ahead of Blue Monday on January 15, a survey of people in the creative industry with synaesthesia reveals that 80% don’t ‘see’ the word […]

South West businesses “full of untapped marketing potential” as new study reveals 39% don’t have a written marketing strategy

South West businesses “full of untapped marketing potential” as new study reveals 39% don’t have a written marketing strategy

Only two thirds of South West businesses have a written marketing strategy and a third don’t have a business plan new study reveals According to a new study of business and marketing leaders across the country, 39% of respondents in the South West don’t have a written marketing strategy for their business. This was significantly […]