New “WorkShift” Study Shows Execs Seriously Out of Touch with Workers’ Desire for Meaningful Work New research from StrawberryFrog and Dynata reveals a rampant number of U.S. employees feel unfulfilled in their current jobs, and most don’t believe their senior leadership is aware the problem even exists. StrawberryFrog, the renowned creative marketing consultancy that does […]
Midlife Women express frustration over feeling invisible to brands: 69% of this demographic feel invisible to brands 62% think that advertising targeted at them rarely shows someone they can relate to Only 7% think they’re very well represented in advertising. A new report has been released on the back of exclusive research that shows a […]
Global socially-led creative agency We Are Social today launched the latest edition of its annual trends report, Think Forward 2024. This year’s report, titled ‘The Social Reckoning’, examines how, in a backdrop of increased commercialisation and commodification, people on social media are rethinking and reframing their worth. They are examining the value derived from their […]
New research explains alarming waste levels in digital transformation and the hefty price global businesses are paying for neglecting people in the process Digital transformation, often hailed as the panacea for business growth and innovation, is continuing to prove to be a highly damaging leaky bucket for businesses both in the UK and world-wide – […]
As ecommerce brands prepare for peak season, digital advertising on Meta has seen a three-year record performance, having strongly recovered from the ‘double recession’ caused by Apple’s ATT update and consumers reverting to pre-Covid behaviours. This is a key finding from Nest Commerce’s latest quarterly Readout report, based on 1.5 billion+ Meta impressions from global campaigns […]
Global socially-led creative agency We Are Social has released ‘Future of Influence’, a report which examines how influencer marketing is set to evolve over the next few years. The report is based on a series of recent events run by the agency, which were informed by expert interviews, from academics to journalists to creative technologists, […]
Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDOOH fits within multi-channel campaigns, and how […]
GumGum’s new CTV overlay ad helps The Trevor Project amplify support for LGBTQIA+ youth GumGum, a contextual-first, global digital advertising platform, announces remarkable results of its pro-bono CTV In-Video campaign with The Trevor Project, the leading suicide prevention and crisis intervention organisation for LGBTQ young people. The campaign, part of a new initiative by GumGum […]
Hollywood strikes accelerate the decline of TV, while women’s soccer expands sports advertising opportunities ECI Media Management has released its Q3 Media Inflation Update, revealing that US TV pricing is set to deteriorate further into deflationary territory than their Q2 predictions, fuelled by the Hollywood strikes and deepening declines in linear TV viewership. TV pricing in […]
New white paper from Automated Creative and the WFA urges advertisers to focus on creative effectiveness and in-flight creative optimisation to improve media value by nearly 20% during critical commercial season As the cost of living crisis continues to bite, 64.1% of marketers are feeling considerably more pressured to deliver efficiency compared to last year, […]