The campaign encourages people to share information anonymously with Crimestoppers, to help prevent knife crime.
AMV BBDO puts bereaved mothers at the heart of its ‘Hard Calls Save Lives’ campaign in partnership with Crimestoppers and the Metropolitan Police Service
THE PARTNERSHIP WILL GIVE BIRTH TO A NEXT-GENERATION OF PERSONALIZED MEDIA PLATFORM, RUN EXCLUSIVELY ON THE TRADE DESK DSP AND LEVERAGING EPSILON CORE ID
Publicis Groupe and The Trade Desk today announced that they are joining forces to ensure their advertising clients can continue to build direct and individual relationships with their customers in a cookie-less world, while also protecting consumer privacy. With the imminent deprecation of third-party cookies on some platforms, and the associated loss of brand contact with […]
ITB Worldwide, the full-service talent + influencer marketing agency that connects brands with culture, has announced the launch of ‘The Power of Influence’, its quarterly talent + influencer trends and insights review, to connect people in the marketing industry with the most current information about the world of Influence. Each quarter, ITB’s team of culturally […]
23 countries, four continents – gaming for everyone: During Women’s History Month, Xbox launched a worldwide initiative to support women in gaming. At the centre of the idea, which was developed and implemented within the Serviceplan Group, is a very special Xbox controller which replaces the B button with the equal sign to symbolize equality for all in the gaming community.
Women make up almost half of the gaming community, celebrate success in Esports, and hold high profile leadership positions in the gaming industry. Yet, women still struggle within the gaming scene to combat misogyny in the form of outdated gender stereotypes, discrimination, bullying and sexist insults. Xbox, together with the Serviceplan Group, is committed to […]
adam&eveDDB, Studio Republic and LiveWire Sport have been working on a pro bono basis with The Captain Tom Foundation to help launch a brand new fundraising initiative – the Captain Tom 100. The challenge, based around the number 100 is being organised by The Captain Tom Foundation with London Marathon Events to celebrate Captain Tom’s […]
The Exhibition was created in collaboration between luxury retailer Tod’s and UK fashion institute, Central Saint Martins. Tod's Legacy is an initiative which launched on February 19th, during the opening of London Fashion Week.
CULT were tasked with amplifying the exhibition globally, targeting an audience of young, fashion-conscious luxury consumers, driving traffic to the online exhibit and making it a talked-about cultural movement during the key moment of Fashion Week. Delivering a phase-by-phase communications strategy, and creative concept and content package that increases visibility and excitement to the exhibition […]
The Sun’ new TV advertising campaign says a big thank you to the Jabs Army, recruited by The Sun in partnership with the Royal Voluntary Service, to help the NHS get the nation back on its feet. Since January, The Sun has signed up 50,000 readers to volunteer as part of The Sun’s Jabs Army, […]
Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention – 15 x or more – compared to standard display ads, […]
80% of advertisers are committed to an ESG strategy or UN Sustainable Development Goals
Survey shows increased focus on ‘Social Good’ amongst brands after the pandemic
Rémy Martin and FRED & FARID New York celebrate local sounds through “Voices of Harlem,” a collaboration with Harlem Writers Guild