Following a competitive pitch, Samsung – one of the world’s leading electronics brands – has appointed RAPP UK to support its social media strategy in the UK Working closely with the in house Marketing and Social Media teams, RAPP will be responsible for the campaign planning, creative development and implementation as well as the strategic […]
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19
While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource […]
• Research reveals that only 23% of the UK public believe advertising should encourage people to consume, shop and fly like before lockdown. • 77% think it’s the creative industry’s responsibility to encourage people to behave more sustainably, as we have during lockdown.
Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to […]
Experiential agency Bankrobber (a sister company of Brooklyn-based creative agency Madwell), wanted to support the Black Lives Matter movement with a call-to-action. The team created remixes of two songs from another time that draw sad, yet real parallels to the current day: The Temptations ‘Ball of Confusion’, a song that shouldn’t be so timely 50 years later: Junior Byles reggae classic, […]
The Big Issue Group has confirmed details of its plan for vendors’ return on Monday 6th July to selling the magazine in England, Scotland and Wales, with measures including the provision of extensive PPE, contactless card payment equipment and the introduction of stringent health and safety procedures in all distribution offices. The Big Issue, which offers […]
Eighth wave of Havas Media Group Covid-19 Media Behaviours Report reveals uptick in interest in sports-related content over the last two weeks
The consumption of sports-related content has increased for all age groups in the last two weeks, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The eighth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a survey of 1,479 UK respondents, reveals that […]
Three reveals partnership ambitions ahead of Chelsea shirt sponsorship commencing on July 1
Three is proud to announce that its official partnership with Chelsea FC will get underway from July 1. It had been searching for the right brand partner for several months before securing the rights to become Chelsea’s principal shirt sponsor earlier this year –the largest ever sponsorship deal in Three’s history and all set to […]
Havas Media has announced the appointment of Andrew Darby as Managing Partner. Darby joins following six years at Manning Gottlieb OMD, where he was most recently Client Business Director, leading the John Lewis & Partners business. He oversaw media strategy and execution for a number of award-winning initiatives, including the 2017 and 2018 John Lewis Christmas […]
Created by VCCP, the ‘Joy + Missing Out’ spots are immersive, mixed media films which combine a live action cast with puppets and animation to create a completely eclectic world of joy. JOMO might sound like a bit of a contradiction – how can you be “Missing Out” and yet still filled with “Joy”? The films […]
COVID-19 continues to disrupt our world in a host of ways. However, some of the most disproportionately impacted are students in low-income communities. Studies show that this demographic has always faced barriers to education – since the pandemic, these barriers have been significantly amplified. To help combat these challenges, Pathways to Education – a national, […]