Mars Petcare and AMV BBDO have launched Pet Health Pal, a new free online tool to answer dog and cat owners’ questions and concerns about their pets’ health during the current pandemic. AMV BBDO created a bot in partnership with the research and development centre, the Waltham Petcare Science Institute, which answers users’ questions via […]
Zoflora, the UK’s leading disinfectant brand is set to launch ‘We’re All One Big Beautiful Home’, a heavy-weight, feel good campaign, premiering on the weekend of 30/31 May and airing with primetime 60 second slots across ITV. Zoflora- One Big Beautiful Home from Quiet Storm on Vimeo. The creative and strategy for this fully integrated, […]
The partnership will drive an authentic connection with creative audiences
Jaguar UK and Sky Media today announce the luxury vehicle company as the launch partner of Sky Documentaries, which airs for the first time on the 27th of May. The channel sponsorship, complemented by the upmarket positioning of the Sky Documentaries channel, aims to drive Jaguar’s connection with a creative and mindful audience. With a mix […]
UK talent come together to raise awareness for Meals4midwives Creatives from Anomaly, BBC and Unreasonable Studios launch campaign
Targeting Londoners with ‘big hearts’ the ‘Midwives Deliver. So Do We’ campaign in support of Meals4midwives; providing hot meals to those in the capital’s labour wards during the covid pandemic. Talent from the innovative marketing agency, Anomaly, its sister production company, Unreasonable Studios and the BBC Creative department have come together to make people aware […]
Godrej Expert Rich Crème, India’s largest selling crème hair colour from the house of Godrej Consumer Products Limited, partnered with the Bollywood personality Karan Johar for an interesting transformation. The association challenges the gloom of the sit-at-home restriction, nudging people to ‘look good’ which in turn will make them ‘feel good’. Recently, Karan posted an image of […]
Posterscope, the out of home and location marketing specialist, has today launched “Rapid Response”, a solution that will enable advertisers to bring a digital out of home campaign to the street in just two hours. “Rapid Response” provides advertisers with the opportunity to react swiftly to changing conditions and activate a digital out of home […]
Daunt, the independent bookshop chain, has launched a new radio campaign to promote its online service while the lockdown continues. The campaign, created by AMV BBDO, features extracts from literary works by Albert Camus and Daniel Defoe that highlight the uncanny similarities to the current pandemic. The first radio ad in the series features an […]
McLaren have launched a new campaign for the 765LT, the latest in the LT line of stripped back, raw and track ready McLaren supercars. The campaign is the first produced in collaboration with VCCP who, since winning the competitive pitch last year, have been working to bring more of the brand’s heritage for technology, purpose […]
Edwards succeeds Lindsay Turner who is stepping down from her role
Publicis Media has today announced the appointment of Pete Edwards as Chief Executive Officer of Spark Foundry UK. Edwards will lead the agency as it continues to drive growth and innovation for its clients, and will report directly to Sue Frogley, Chief Executive Officer, Publicis Media UK. Edwards joined the agency in June 2019 as […]
Innovative training initiative to bridge the skills and diversity gap for budding marketers in the era of social distancing
Dentsu Aegis Network (DAN) today announces the launch of its new online curriculum for schools, delivered through its flagship schools programme, The Code. The new curriculum, designed and developed by DAN experts in digital, media and creative communications, will go live on Monday 1st June. The digital curriculum, aimed at students aged 15 to 18, has been […]