To call attention about summer's ultraviolet radiation hazard, the agency painted the billboards of the country’s main road where millions of people goes from the capital to the coastline.
Peru ranks first in the world in matter of ultraviolet radiation, where skin cancer has been increasing alarmingly with about a thousand new cases of melanoma. To make people be aware and protect themselves, McCann Lima developed for Liga Contra el Cáncer the initiative #YoUsoBloqueador (#IUseSunblock). So it painted with sunblock the faces on the […]
Bookmark Launches 2020 Industry Report on Experiential Marketing Alongside New Insights Hub
Bookmark Content and Communications has released a new and comprehensive Experiential Marketing Industry Report delivering the latest in experience-driven PR strategies for marketing and PR professionals. Experiential marketing if a powerful tool that marketers can use to confront the challenges of media saturation by elevating experiences as a crucial avenue in the nurturing of the […]
Report covers 9 themes across new opportunities, new tools, and advancing change; addresses the ways in which businesses can continue to harness changes to create progress.
Kin + Carta, the global consulting firm, has launched its 2020 Change report: Trends, Technology and The World in Progress. The report covers nine themes across three categories: new opportunities, new tools, and advancing change. This year’s themes include The Great Data Reckoning, which sheds light on the tipping point we’ve reached in the world when it comes […]
DLMDD Productions Brings Premier Collaborative Music Offering To The Agency's Creative And Production Partners
DLMDD, the sonic branding agency, has today launched a new specialist production division, DLMDD Productions, to cater for multi-disciplinary music production projects across the advertising, media and the film landscape. As well as realising and bringing to life the agency’s sonic branding initiatives for clients including Amazon, Co-op, Babbel and NBC Universal, DLMDD Productions will […]
● Solace Women’s Aid reveals that it takes six and a half years for a woman
to leave an abusive relationship
● Campaign innovatively uses Twitter’s new ‘hidden replies’ feature to raise awareness around hidden abuse
Today, Solace Women’s Aid (@SolaceWomensAid) is raising awareness around hidden abuse (#HiddenAbuse) – and offering help and support to those it’s happening to – through a ground breaking Twitter campaign. Solace reveals that it takes, on average, six and a half years for a woman to leave an abusive relationship. Controlling and coercive behaviour; cutting […]
Creative production studio And/Or has designed, directed, and finished a short film for TOMS shoes that explains the company’s evolved giving model and supports TOMS’ dedication to social good by linking in to TOMS’ 2019 Impact report. By balancing playful and serious tones, and using a mix of techniques including live action, tabletop, portraiture, design […]
Courageous Conversation Global Foundation Encourages Police Officers to Partner in Designing and Engaging in De-escalation-of-Force Training through New Campaign
Black people are three times more likely than white people to be killed by police and 50 percent more likely to be unarmed when killed (mappingpoliceviolence.org). To raise awareness of this issue and to offer a solution, Courageous Conversation Global Foundation (CCGF), the award-winning protocol for effectively engaging, sustaining and deepening interracial dialogue, will launch […]
To celebrate the launch of Deutsche Telekom’s “Connected Underwear” across Europe this Valentine’s Day, Saatchi & Saatchi’s reception was turned into a phone-free love zone. Alongside mannequins wearing the phone-blocking smart pants was a flower wall, a magenta bed, branded condoms as well as ‘chastity belt’ phone covers – encouraging everyone to make love, not […]
Written for MarComm News by Neil McKenney, newly appointed CCO of DOOH.com
In 2019, half of consumers said they choose news sources based on credibility alone, and that they like and use brands that advertise on trusted sites.* This result, along with countless other surveys, shows that the ad industry needs to step up in their offerings of choice and transparency – it’s clear the stakes have […]
For its latest campaign, Zalando tackles one of the big obstacles to diversity and freedom; stereotypes. The work sets out to say goodbye to outdated stereotypes and make them a thing of the past. In turn, it welcomes us to a richer world of freedom and coins the new term Zerotypes. Brought to life […]
