Open is Orange’s mobile + home plan, and comes with its exclusive discount, as well as the possibility to customize it according to you household’s needs (phones, data plans, broadband speed, entertainement extras…).A very complete offer, with a good notoriety : the challenge was to highlight the many advantages of Open, hidden behind its apparent complexity. Marcel and […]
Leading industry event will focus on the evolution of digital ecosystems and real-time activation Xenoss, the AdTech software development house, is thrilled to announce that it has partnered with Aerospike for Real-Time Connect; an executive networking event for AdTech veterans taking place in New York on May 2, 2023, where keynote speakers from Aerospike, Aqfer […]
THE & PARTNERSHIP helps Lexus’s foray into Web 3.0 with an exciting interactive platform. Today, Lexus goes back to the future with a hoverboard NFT collection. Launched alongside an interactive choose your own ending adventure, Lexus is inviting the audience to immerse themselves in the world of the all-new RX for the first time. To […]
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernizing creative […]
New Capital Enables the Data Collaboration Platform and Clean Room Solution to Continue Global Expansion and Support a Rapidly Growing Client Base Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the aadvertising ecosystem, announced today that it has secured $20M USD in Series A financing from a syndicate of investors […]
To mark the launch of Costa Coffee’s new creative platform ‘Made a Little Better’; the Nation’s Favourite Coffee Shop* is celebrating the everyday moments enjoyed by its customers by making them the face of its latest campaign and giving them the opportunity to feature on digital billboards across the UK. ‘Made a Little Better’ centres […]
tms has launched a new spring campaign for Priority from O2, to make it even easier for their Priority members to make magical memories this April, without breaking the bank. Kicking off the spring season, this noise-making campaign aimed at Virgin Media O2 customers encourages Priority membership sign-ups through savings on days out, restaurant partnerships […]
Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual […]
What happened when fifty-five tried replacing their consultants with ChatGPT In a study of 42 FAQs about GA4, ChatGPT provided only 12 correct responses One in five (19%) responses provided misleading answers fifty-five found that ChatGPT is no match for marketing experts – yet! Since exploding onto the scene in November 2022, ChatGPT has been one of the most hotly debated new tech trends, predicted to change the world of […]
A new brand strategy, hi-vis palette and striking, versatile mark signal Bullitt’s bold move to democratise two-way satellite communication. With over a decade of ‘tough tech’ experience, Bullitt is the world’s leading manufacturer of ultra-rugged phones. But this innovation happened behind closed doors; its white-label relationship with licensees CAT and Motorola meant very little brand […]