Hege Lorvik to lead Norwegian push as high impact specialist continues growth across the continent High impact ad specialist Adnami has appointed Hege Lorvik as Norwegian Commercial Director, marking the Denmark-based tech company’s first formal step into the Norwegian market. Hege’s appointment comes as Adnami staffs up across several key European markets, also adding Paul […]
Innovative Video Campaign Results in 557% Increase in New Product Sales and 480% Increase in Gross Merchandise Value InMobi Commerce, a leading advertising technology platform for eCommerce companies, today announced that Lord and Taylor’s retail media program that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s […]
New partnership sees Jellyfish, Clear Channel Outdoor and Mofilm bring the HOKA brand’s FLY HUMAN FLY DOOH campaign to Times Square this summer Leading digital marketing business Jellyfish, has announced the rollout of a pioneering dual-sited DOOH campaign for performance footwear and apparel brand HOKA, across Times Square, New York – live for the first […]
On the day it was released, the film, created by AlmapBBDO, was a Twitter Trending Topic for over 24 hours and racked up over 50 million organic views online The campaign by AlmapBBDO which used artificial intelligence to reunited Elis Regina, one of the greatest Brazilian singers of all time, with her daughter Maria Rita, […]
New partnership provides independent brand lift data to highlight the effectiveness of brand advertiser campaigns Global ad tech company, Brand Metrics, which helps publishers measure the effectiveness of digital advertising, has developed a pioneering partnership with leading lifestyle publisher, mindbodygreen, highlighting the importance of context in advertising, and how this can help to build brands, […]
The digital insurance brand’s metaverse museum pranks competition The LAQO Metaverse Insurance Museum is the first of a kind in the world, located on the Decentraland metaverse platform. The visitors can go through the old-fashioned insurance experience, such as filling out endless forms or forever waiting in line at the counter for insurance officers to […]
Warner Bros. Discovery is launching an innovative Snapchat AR campaign to drive buzz for the upcoming Barbie movie. Landmarks around the world are being transformed for global Snapchatters to experience the Barbie Land fun with Tower Bridge, London branded in Barbie colours to celebrate the film’s release. Snapchatters are able to scan the iconic venue using the Barbie Lens and see […]
Younger Millennials Consume Content Across All Formats Equally InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released insights from its 2023 survey about streaming subscription behaviour and found that younger consumers’ content preferences show a significant shift in the types of content they gravitate toward. The survey shows […]
Data-driven email marketing specialist preps raft of new products and services and builds out new advisory board Customer acquisition specialist esbconnect has successfully completed a management buyout. CEO and co-founder Suzanna Chaplin takes the reins and will steer the company’s first-party services into the cookieless ecosystem, at a time when email is finding fresh relevance […]
Carbon1 is helping to advance sustainability in the digital supply chain with SeenThis’ adaptive streaming technology. SeenThis, the adaptive streaming technology specialist, is thrilled to announce a strategic partnership with Carbon1 in South Africa. This collaboration aims to empower South African brands by delivering faster, high-quality digital advertising while significantly minimising carbon emissions. Together, Carbon1 […]