The collaboration will help to minimise CO2 emissions produced by digital advertising campaigns Digital entertainment and media platform Azerion and adaptive streaming specialist SeenThis today announce a groundbreaking partnership to enable emissions savings from more sustainable delivery of campaigns across Australia and New Zealand. Azerion ANZ combines creativity and technology for brands through high-impact rich […]
O₂ can do – that’s more than just a claim. It expresses the brand’s commitment to constantly questioning the rules of the telco market and turning pain points into love points for its customers. The new “CAN DO DECODED” brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling […]
The partnership between the music video streaming service and the measurement company paves the way for greater success in measuring CTV campaigns Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement […]
Ads-for-good platform to eliminate data waste and minimise carbon emissions by making a range of video and display ad units streamable Ads-for-good platform Good-Loop today announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to […]
Ekstasy, who is Caura’s lead creative advertising agency has strategised and created a series of six advertising spots, to shine a light on different car management issues faced by UK drivers. It will be an integrated campaign running over 12 months across the country. The commercials use humour and relatable locations (for example, petrol station, […]
VOXI, the mobile network for young people unveils its new campaign “The Fun Never Ends”, the first by AMV BBDO VOXI by Vodafone, the mobile network for social media lovers, has unveiled its new campaign, “The Fun Never Ends” to promote its Unlimited Social Media proposition. Inaugural work by AMV BBDO, the tongue-in-cheek campaign sees […]
From the creativity of Serviceplan Italy and the commitment of Sisal to responsible gambling, Meet A.D.A. is born, the creative project that tells the story of an Artificial Intelligence system designed to counter risky gambling behaviors. A.D.A. (Anti Dependence Algorithm) is an Artificial Intelligence system that arises from Sisal’s strong focus on technological innovation and behavioral […]
For the first time, Snapchat has published its local monthly active user figures – revealing that it now has over 21 million monthly active users in the UK. This growth comes as Snapchat continues to serve its UK community with a unique visual messaging experience, trending augmented reality lenses, engaging local content from news and […]
Saint Elmo’s and the Long COVID Europe patient network are raising awareness about Long COVID by bringing real symptoms into the worlds of Elden Ring, Minecraft and The Witcher 3. The new level of difficulty called Long COVID Mode allows millions of gamers around the world to experience how tough life gets with Long COVID. […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
