Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

Power of Real-Time Marketing, Creativity, and a Pasta Racket: How Lubella Turned Iga Świątek’s Offhand Comment into a National Moment

One of Poland’s most beloved summer dish is pasta with strawberries and cream. It’s a sentimental favourite, a source of national pride. Polish tennis star Iga Świątek made headlines around the world last week – before going on to win the Wimbledon Ladies final – with her casual mention of her love of the dish […]

Leading UK Publishers partner with Utiq to drive new era of Scaled, Deterministic, Privacy-First Addressability

Leading UK Publishers partner with Utiq to drive new era of Scaled, Deterministic, Privacy-First Addressability

Collaborations with Bauer Media, Immediate, and Netmums underline Utiq’s commitment to enable better marketing performance and ROI in the premium open internet. Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its […]

TESCO MOBILE HELPS PARENTS DECODE THEIR KIDS’ DIGITAL LANGUAGE, IN NEW CAMPAIGN BY BBH

TESCO MOBILE HELPS PARENTS DECODE THEIR KIDS’ DIGITAL LANGUAGE, IN NEW CAMPAIGN BY BBH

Tesco Mobile is helping parents decode their kids’ digital language, in its latest campaign from BBH. New research, commissioned by Tesco Mobile, shows that almost half of parents and carers are not confident in understanding the language that children use online1. Concerns around online safety have never been more prevalent. Earlier this year, Netflix’s hit […]

Welcome to the Era of Augmented Advertising: Invibes Launches ‘Fusion’, the Flagship of Its GenAI-Powered Suite

Welcome to the Era of Augmented Advertising: Invibes Launches ‘Fusion’, the Flagship of Its GenAI-Powered Suite

Invibes Advertising (Invibes), a leader in digital advertising innovation, proudly unveils Fusion—a proprietary, fully automated GenAI solution that marks a major leap in intelligent advertising activation. As the centerpiece of Invibes’ evolving suite of advanced advertising technologies, Fusion seamlessly integrates automation, creativity, and data intelligence to unlock new levels of campaign performance and scalability.  This launch follows […]

Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet

Utiq Launches in the UK, expanding Telco-powered Infrastructure for the Open Internet

UK launch is enabled by two new Telco partnerships, giving Utiq unrivalled scale in the delivery of deterministic, privacy-first advertising Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces the operational launch of its service in the UK, marking a further significant milestone in the company’s expansion. The launch follows the […]

MEET ‘RUBY’: ATHLON’S WELLNESS APP FOR GLASSMOON GROUP

MEET ‘RUBY’: ATHLON’S WELLNESS APP FOR GLASSMOON GROUP

Award winning design and technology company, Athlon, has partnered with Glassmoon Group to create RUBY — a scalable emotional wellbeing platform that helps people build resilience, manage emotions, and grow, both professionally and personally. RUBY acts as an inner coach and work/life companion, offering practical tools and structured reflection to improve self-awareness, emotional insight, and […]

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The Best of Global Food And Beverage Design And Marketing Communications Crowned At The 27th FAB Awards Show

The FAB Awards provided a bit of much needed cheer this week with the 27th Edition of their Awards hosted as an Awards Presentation Party on Thursday, 5th June 2025. The FAB Awards did away with the traditional Black Tie / Sit Down Dinner of The Hurlingham Club and hosted a more relaxed Awards Presentation Party by the […]

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

‘Essential for Living’: O2 champions spontaneous summer adventures in latest VCCP campaign celebrating inclusive EU roaming

Today, O2 and its global creative agency of record VCCP unveils the next phase of ‘Essential for Living’ – an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message […]

When ‘smart’ isn’t always smart; Doro calls out the hidden tech struggles facing seniors

When ‘smart’ isn’t always smart; Doro calls out the hidden tech struggles facing seniors

Research reveals that although S1%* of older adults (age c5+) now own smartphones, many still find them confusing and hard to maintain — often relying on younger family members for digital support. Against this backdrop, Swedish smartphone challenger Doro, in its latest campaign, shines a light on the absurdity of giving older relatives smartphones that […]

Vodafone Ireland Launches ‘A Stranger’s Tale’ – An Audio Series Celebrating Human Connections

Vodafone Ireland Launches ‘A Stranger’s Tale’ – An Audio Series Celebrating Human Connections

Vodafone Ireland is excited to launch A Stranger’s Tale, a new campaign that uses the power of positive connection to bring people closer together. The new audio series, which is now available on Spotify, highlights Vodafone’s commitment to encouraging meaningful connections in an increasingly digital world. By asking people to look up from their screens and […]

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