Sir Martin Sorrell has poured cold water on the so-called “merger of equals” between rival agencies Omnicom and Publicis Groupe, which was announced on July 28, questioning the value to the former’s shareholders. Speaking on the ‘Today’ programme on BBC Radio 4, Sorrell questioned the value to Omnicom shareholders, who will receive 50 per cent […]
Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]
Wonga has launched a rapid response ad campaign days after the Archbishop of Canterbury said he vowed to “compete it out of existence”. The ads , which have appeared in national press on July 26 and are due to appear in digital and digital out of home over the weekend, aim to dispel some people’s […]
Ashton Kutcher has reportedly signed a $10m deal to become the brand ambassador for Lenovo, the computer manufacturer based in China. Kutcher, who stars as Steve Jobs in a biopic about the Apple founder, will appear in print and TV ads for the company as it tries to boost sales in the US. The $10m […]
McCann London has put a regal spin on MasterCard’s ‘Priceless’ strapline in a congratulatory message for the Duchess of Cambridge. The ad has been distributed on all social media channels.
Around £56 million will be spent on specially designed royal baby memorabilia, as part of a retail boost worth nearly £250 million, according to analysts. The Centre for Retail Research says the increased spending will go on souvenirs, alcohol, toys books and DVDs, while brands are also releasing new lines in a bid to cash […]
Hat-Trick Design has created a set of stamps celebrating Andy Murray’s Wimbledon victory using a template design reserved for the event of a national sporting success. In January the consultancy was asked by the Royal Mail to create ‘a flexible design that could be adapted to suit a range of potential sports to celebrate British […]
The Board of Directors of The Coca-Cola Company elected Ana Botín as a Director of the Company, effective immediately. Botín, 52, is CEO of Santander UK plc, one of Britain’s leading personal financial services companies and a subsidiary of the Santander Group, the largest bank in the Eurozone. An internationally recognized leader in the banking […]
Ad Week
Not long ago, many people would have loved to have a direct line to LeBron James’s answering machine—to leave him a nasty message, or 10. Times have changed, to the point where many people might actually congratulate James on his second NBA championship in a phone message. Wieden + Kennedy lets you do just that […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that JWT London has been named the 2013 Agency of The Year. The award is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB Awards & FABulous Awards on the night. The creative agency bagging […]