You’ve likely seen many articles touting the uncapped potential for brands in the metaverse. A visually and audibly rich interconnected 3D space with unlimited creativity is an obvious playground for marketers. Entry points are clearer for brands reliant on easily digitised senses like sight and sound, but you can’t eat pixels so what can the metaverse do for F&B brands reliant on taste?
The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor
Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, […]
Verasity, a blockchain-based ad tech solution built to prevent ad fraud across online video content through its patented ad stack VeraViews, is delighted to announce the appointment of Dan Hodgson as Director of Business Development. Hodgson will lead the business development of VeraViews which is removing ad fraud from video advertising in order to increase […]
Caroline Norbury, Chief Executive of Creative UK, has been appointed an Officer of the Most Excellent Order of the British Empire (OBE) in The Queen’s Birthday Honours 2022.
Creative agency appoints Tom Gudgeon as Head of Design and makes six other hires following period which has seen it pick up five pieces of new business, including ODEON Cinemas Group’s pan-European creative account
ELVIS makes raft of new hires and boosts creative firepower following period of significant growth