Zulu Alpha Kilo Expands Zulubot Leadership

Zulu Alpha Kilo Expands Zulubot Leadership

Indie creative shop announces new promotions, hires for Zulubot studio Global creative company Zulu Alpha Kilo (Z.A.K.) has announced a new leadership structure for Zulubot, its innovative production arm. The announcement includes a slate of new hires and promotions as Zulubot continues to grow. Founded in 2014 in response to client needs, Zulubot was built […]

Wonderhood Studios and The Diversity Standards Collective launch industry-wide framework to boost inclusion and representation in advertising

Wonderhood Studios and The Diversity Standards Collective launch industry-wide framework to boost inclusion and representation in advertising

Wonderhood Studios and The Diversity Standards Collective have joined forces to launch the Campaign Inclusion Charter to boost inclusion and representation in advertising and are now urging agencies and in-house teams to sign up too. The new initiative is intended to embed inclusion throughout the creative process, ensuring creative work genuinely reflects the audiences it […]

The LinkedIn Strategy Most B2B Brands Are Missing 

The LinkedIn Strategy Most B2B Brands Are Missing 

Why smart companies are activating their executives and how to build a program around it By Elena Kacan – Social Strategy Director, Yes& I’ve been in social media strategy for more than a decade. I’ve watched platforms reinvent themselves, algorithms shift right after I perfected the playbook, and budgets chase every new format that promised […]

VCCP positions itself for next phase of commerce growth with new Retail Media offering and ECD appointment

VCCP positions itself for next phase of commerce growth with new Retail Media offering and ECD appointment

The expansion sees Haygarth’s Steve Rogers join as ECD of VCCP’s Retail and Experience team, with global appliance leader De’Longhi Group signed as inaugural client for the new offering Integrated global challenger network, VCCP, today announces an evolved era for its retail and commerce capabilities, launching a dedicated Retail Media division and appointing industry heavyweight […]

PETER ALSANTE JOINS FORTNIGHT COLLECTIVE AS CHIEF CREATIVE OFFICER

PETER ALSANTE JOINS FORTNIGHT COLLECTIVE AS CHIEF CREATIVE OFFICER

Creative Vet Brings a Passion for Brands and a History of Business Wins and Creative Awards Fortnight Collective, the independent brand accelerator based in Boulder, CO, today announced that Peter Alsante, a former executive creative director at BBDO and Grey’s flagship New York offices, has been named chief creative officer. Alsante will spearhead the creative discipline […]

Saatchi & Saatchi London announces three new creative hires

Saatchi & Saatchi London announces three new creative hires

Saatchi & Saatchi has today announced three new creative hires within CCO Franki Goodwin’s team. Patrick Silla joins as Associate Creative Director, having risen through the ranks at Wieden+Kennedy, working on Heinz’s multi award-winning “It Has to Be”  campaign, and iconic brands, Ford and Nike. Silla has also held roles at Beyond, where he worked […]

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi

Yes& has promoted Chrissie Koeppen to senior VP, Innovation, and Beth Yezzi to senior VP, Digital, reflecting the agency’s expanded focus on AI, digital strategy and integrated innovation. The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges. Together, Koeppen and Yezzi will lead […]

BSWT Films Signs Three Directing Powerhouses for New Creative Era

BSWT Films Signs Three Directing Powerhouses for New Creative Era

International production company BSWT Films flexes creative muscle with signing of Tomás Peña, Pedro Pinto and Joaquín Luna in tandem with recent rebrand International production company BSWT Films has bolstered its roster of talent with the signing of three new directors. The move is aligned with the company’s renewed future focus on culture defining work, music-led and […]

ROAST Appoints Nicole Palmieri as Head of Digital PR to Lead AI-First Generative Engine Optimisation (GEO) Offering

ROAST Appoints Nicole Palmieri as Head of Digital PR to Lead AI-First Generative Engine Optimisation (GEO) Offering

Independent Performance Media agency ROAST has announced the appointment of Nicole Palmieri as its new Head of Digital PR. Palmieri joins to lead a specialist Digital PR department, specifically designed to navigate the shift from traditional link-building to the era of Generative AI and LLMs (Large Language Models). Palmieri joins ROAST following a highly successful […]

Momentum UK Appoints Head of Growth

Momentum UK Appoints Head of Growth

Global experiential agency Momentum appoints Grace Wright as Head of Growth, Europe. The role will support Momentum’s European President, Matt Lewis.   Wright is a strategic growth leader with two decades of success scaling London’s most innovative creative agencies – supporting them in making work that matters and helping brands unlock what’s next in culture, experience and growth. She has a track record of leading growth and new business, most recently serving […]

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