From a “category in need of a shake-up” to winning a Product of the Year award, Highland Spring’s Senior Brand Manager Jennie Inch reveals the thinking behind the brand’s ‘fruitful’ move into healthier hydration. Tell us about your product and why it resonates with the consumer. It’s all in the name! Highland Spring Flavour Apple […]
Rodery assumes role as independent agency’s growth accelerates. Net Conversion, the Orlando-based impact media agency, has promoted Joshuah Rodery to chief financial officer, seven months after he joined the company as vice president of finance. The promotion is the latest marker in a growth year for the independent agency, which has added three plum media […]
Award-winning, bicoastal creative studio SixTwentySix today announced that it has signed Jimmy Tatro to its roster of commercial directors. A versatile creative, Tatro is a writer, director, producer and actor who’s known for his distinct comedic perspective and work across digital media, film and television. He writes and directs his own projects, including all three seasons of […]
Social-first creator agency NewGen today announces a significant expansion across its creative, accounts and US talent divisions, alongside its launch into the Nordics with the appointment of its first regional lead. The agency has made several strategic hires across leadership, production, creative, accounts and AI, alongside strengthening its US Talent department with two senior appointments. The appointments […]
Global socially-led creative agency We Are Social has appointed Aidan Goh as its first Head of Paid Media, EMEA. Goh will lead the agency’s vision and strategic direction for paid media across EMEA. He will connect creativity with performance; building integrated, data-driven frameworks that guide how We Are Social plans, activates, and measures media. Bringing […]
St Luke’s has completed its senior leadership team line up following BBD Perfect Storm’s majority investment earlier this year, marking the next step in the agency’s growth as it expands its creative and strategic offering for clients. (L-R – Rich Denney and Anastasia Terzeon) The appointments see Rich Denney assume sole creative leadership as Chief […]
Meet The People (MTP), one of North America’s leading independent advertising agency holding companies, today announced that Maria Politis Moutsatsos has joined the organization as General Counsel. Moutsatsos joins MTP from The Interpublic Group of Companies (IPG), one of the world’s largest agency holding companies, where she most recently served as General Counsel of McCann […]
F5 Shanghai, a global-minded independent creative agency rooted in China, has appointed Jimyi Xu as its inaugural Director of Global Marketing & Communications. The newly created role puts Xu in charge of shaping the agency’s editorial voice across all external channels—covering media outreach, social engagement, and marketing content—to further strengthen F5’s reputation for exceptional client […]
Brands that stand out in the AI era are the ones willing to run the longer race. The real advantage comes from discipline, proprietary knowledge, and creative judgment—not just more content. By Eric Fulwiler, Co-founder & CEO, Rival Every company suddenly has the ability to generate content and marketing campaigns using artificial intelligence (AI). These days, […]
Global Head of Brand and PR joins CEO Jennifer Harrington to talk curiosity, mental availability and the power of internal AND external partnership HATCH is back in the kitchen for a new episode of its video series, Eat In or Dine Out. Each freshly baked episode features marketing leaders who join Jennifer Harrington, CEO and founder of […]