Celebrating 40 years of Bon Jovi An all-access pass to the Bon Jovi archives

A captivating journey through Bon Jovi’s world

Get ready for an electrifying first! Bon Jovi is unlocking the doors to their legendary archives for an unforgettable celebration of the band’s 40th anniversary. Welcome to “Backstage with Bon Jovi” a groundbreaking digital journey into the heart of rock history. Crafted by Bon Jovi Management, Definitive, and the digital studio Neverbland, this immersive online experience invites fans to dive deep into the band’s remarkable legacy through an array of archived treasures and captivating narratives.

With 15 studio albums, numerous live recordings, and a staggering 120 million albums sold worldwide, Bon Jovi’s impact on music is undeniable. Now, “Backstage with Bon Jovi” offers fans an exclusive gateway to explore the band’s journey like never before. From rare artifacts to curated stories, this digital online exhibition promises visitors an all access pass and journey through Bon Jovi’s illustrious career.

Step into the immersive world of Backstage with Bon Jovi . As you land on the website, a captivating journey unfolds through a collection of 3D rooms, each offering a unique glimpse into the multifaceted world of Bon Jovi.

Explore these rooms to unearth exclusive footage and artifacts, offering a glimpse into the intricate process of album creation, spanning from writing and rehearsals to recording sessions. Immerse yourself in the band’s greatest hits, behind-the-scenes snippets, interviews, and personal mementos. Take a nostalgic trip through tour life with spotlight photos, live recordings, stage wardrobe, setlists, posters, and merchandise.

Jon Bon Jovi says “This is a labor of love, meticulously curated to bring you the very best of Bon Jovi’s history. More than just a collection of memories. It’s a place for us to connect and celebrate together.” Jon Bon Jovi also shared a video saying, “We have archived every notebook, every cassette, every video, guitars, clothes, press clippings, things we didn’t know we had and it’s all there for you.”

Ralph Peskett, creative director at Neverbland says “the sheer quantity of archival materials called for a robust technical infrastructure to lay the foundation for thousands of pieces to be threaded and served up across the site. Backstage with Bon Jovi was purposely designed to give visitors the sense of rummaging through masses of archives through use of SFX and a journey feel from flying through the 3D spaces. It’s a site that truly keeps giving. The user feedback has been wild with visitors reporting spending hours down the rabbit hole.”

To produce the rooms Neverbland referenced images of Jon’s actual music studio, backstage areas, and archive office to create bespoke 3D rooms to act as the gateway into various collections. 3 rooms featuring 50 custom items were created in C4D, compressed in Blender and implemented in WebGL. 

Within just a few days of its launch, the website has attracted over 80,000 visitors and garnered more than 680,000 page views. Monthly releases are on the horizon for the next 2 years. Bon Jovi initiated this project as a heartfelt gesture to give back to the fans who have been unwavering in their support, providing them with an immersive opportunity to trace the Bon Jovi story—from the inception of his first song to the band’s 40th Anniversary.

You can view Backstage With Bon Jovi here. And read the full case study here

Source: Neverbland

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