Chloe Cox, Head of Social at Wunderman Thompson Commerce and Technology Comments on Twitter X Logo to replace Blue Bird

“Rebranding Twitter as ‘X’ may be Elon Musk’s ticket to success, but it’s also a huge gamble. Twitter is a recognised global brand and one wonders if the ‘X’ moniker will carry the same weight; brands thrive on awareness and the Twitter name has that in spades. It’s yet to be seen whether X will be able to command the same pull, both from an advertising campaign and audience retention perspective.

“The upheaval isn’t going unnoticed either. Musk’s continuous tinkering with Twitter has caused frustration among its loyal users. The imposed limit on the number of tweets that can be read daily was met with ire from both users and marketers, sparking a boon for Threads to amass 100 million sign-ups within five days of launch. We mustn’t forget the influence of established apps with Meta’s dominance evident, and shoppers preferring to shop via Facebook (27%) or Instagram (20%) over other channels.

“With 67% of global shoppers already turning to social media for purchases, and 53% intending to increase spending via these channels, Threads is in a prime position to capitalise on Twitter’s unpredictability. And as the era of social commerce develops, Threads may just steal the show,”

BY Chloe Cox who is Head of Social at Wunderman Thompson Commerce and Technology.

  Chloe Cox, Twitter, Wunderman Thompson, X