Colgate Brushes Up Playtime With The First UK Playground Made Of Recycled Oral Care Products

Today Colgate, alongside recycling partner TerraCycle, unveils at Cranford Park Primary School in Yateley, Hampshire, the launch of the first playground in the UK made from recycled oral care products.

The playground was made using lumber created with over 30,000 recycled oral care products including toothbrushes, tubes, caps, electric toothbrush heads and toothbrush and toothpaste packaging, and is available for the children to enjoy and use from today. It consists of two slides, a bridge and a tunnel.

The playground made of recycled oral care products was awarded to Cranford Park following a nationwide competition run in association with ASDA, which saw communities vote for the school they would most like to win this coveted prize. The playground is a welcome addition to the school, as for the past year, they have not had a dedicated climbing area where the children could play. 

Adding some colour into playtime, Colgate® hopes the playground will be a reminder to the children and their parents about the simple steps we can all take to protect the environment, and how household items such as toothbrushes and toothpastes, can be given a second life after we no longer need them.

Colgate partnered with TerraCycle in 2018 to launch the Colgate® Oral Care Recycling Programme, a nationwide recycling solution to ensure that oral care waste is recycled.

Philip Durocher, General Manager, Colgate UK commented: “Through the Colgate Oral Care Recycling Programme, which enables anyone to recycle their oral care waste, we want to raise awareness of how children, schools and communities can recycle more of the everyday products they use at home. The new playground made of recycled oral care products at Cranford Park Primary School is a fun example of the creative ways in which toothpastes and toothbrushes can be re-used.”

Rebecca Portch, Teacher, Cranford Park Primary School commented: “We’re so thrilled to have won the recycled playground – particularly after all the community supported us to make it happen. Not only does it mean the children now have an exciting new play area, but it also acts as an important reminder of things we can do to protect the environment. At Cranford Park Primary School, this is something we are passionate about, be it through raising awareness with our eco-counsel, integrating recycling programmes into our school and now also, playing with our amazing, new playground made of recycled oral care products!”

Source: Colgate UK

  Brands for Good, Colgate UK, Marketing, Recycle, TerraCycle