Create Health re-launches under new “Creativity is the Cure ™” proposition

Strategic and creative healthcare agency, Create Health, which works with brands such as Thermo Fisher Scientific, ConvaTec, BD and HOYA, today re-launches under the banner “Creativity is the Cure ™”. Committed to injecting a dose of creativity into healthcare communications, the re-launch kicked off with a virtual event headlined by renowned TedX talker, ex-global marketer and Mind Science practitioner, Anne Thistleton. 

The re-launch comes 12 months after the Create Health management buy-out led by Ed Hudson, managing director, and Phil Blackmore, creative director. The firm also secured an investment of £500,000 from Creative Growth Finance from Creative England in October 2020 as it continues to eye further expansion. 

“We firmly believe that Creativity is the Cure™ for the future of healthcare communications – it’s behind everything we do at Create Health, and we’re really excited to share this more widely. Brilliant ideas aren’t just good for business, they make a positive difference to healthcare professionals and their patients. We need to appeal to the subconscious mind, not the rational one, if we truly want to change behaviour, and our creative campaigns have shown this time and again,” commented Phil Blackmore, creative director at Create Health. 

Underlining the proposition, ex-The Coca-Cola Company marketer and Mind Science expert, Anne Thistleton, took the role of Keynote Speaker at the agency’s virtual re-launch event, sharing her wealth of insights around Mind Science and how to unlock behaviour change by appealing to the subconscious mind. This was followed by a panel discussion around the challenges of reaching the audience and the power of creativity, featuring Thistleton alongside Karen Hand, global marketing director of ConvaTec; Craig Wightman, chief design officer of Kinneir Dufort, and Andy Milsom, CEO, Kanjo App. 

Now 14-strong, the Bristol-based agency welcomed a raft of new hires last year including Polly Buckland, strategy director, and its first in-house animator, Matt Sugrim. Carrie Fick joined as marketing manager last month. New branding and a refreshed website have been unveiled as part of the re-launch. 

Ed Hudson, managing director, added: “Marketing theory is based on the assumption that minds – especially scientific ones – think rationally and make decisions along rational lines. But that’s not true – as is underscored by Mind Science experts like Anne. We’ve seen countless times that it’s the truly creative campaigns rather than the rational ones that have the biggest impacts on brand and buying behaviour in healthcare. Decision-making is led by the sub-conscious mind, and that’s why our most creative brands, grounded in insights, are the most powerful ones.” 

Source: Create Health

  Create Health, Creativity is the cure, Ed Hudson, Health, Phil Blackmore