Launch of Debenhams clothing ranges for Help for Heroes sees veterans ‘live modelling’ in retailer’s store windows

Launch of Debenhams clothing ranges for Help for Heroes sees veterans ‘live modelling’ in retailer’s store windows

Debenhams has just reported that in the five years since it started supporting Help for Heroes, it has raised an incredible sum reaching over £2.3m. So, at the retailer’s store in Market Street, Manchester, Debenhams participated in Help for Heroes’ new ’40,000 Strong’ campaign by allowing the charity to ‘take over’ two of its windows – […]

Debenhams drives ‘digital first’ strategy for beauty

Debenhams drives ‘digital first’ strategy for beauty

Debenhams launches two major Beauty initiatives this month to further strengthen its position as a leader in the premium beauty market.  The initiatives drive a ‘digital first’ strategy for the department store and see both online and offline environments created that encourage customers to explore, discover and debate all things beauty. Beauty Club Community The […]

Debenhams launches new brand identity with rallying call to ‘do a bit of Debenhams’

Debenhams launches new brand identity with rallying call to ‘do a bit of Debenhams’

Debenhams, the department store with a rich 200 year heritage is signalling the next phase in its continued transformation with the launch of a new brand identity and above the line campaign playfully inviting customers to ‘do a bit of Debenhams.’ Devised by new creative partner, Mother Design, the new logo mark and visual identity […]

Big brands no longer get big love from UK consumers, says FKC report

Big brands no longer get big love from UK consumers, says FKC report

Global brands may have spent billions over recent years putting customer love into the DNA of their advertising strategies, but for the majority of today’s consumers, brand loyalty is firmly a thing of the past. New independent research launched on August 22, The Truth Report 2018: The trouble with Real People, conducted by strategic marketing […]

Debenhams appoints Steven Cook as new Fashion and Home Managing Director

Debenhams appoints Steven Cook as new Fashion and Home Managing Director

Steven Cook, former Chief Merchant of Canada’s luxury retailer, Holt Renfrew, is to join Debenhams as Managing Director of Fashion and Home. Taking up the position from early January 2018, Cook will lead the business unit that oversees the organisation’s buying, design and merchandising divisions for these categories as it continues to implement the Debenhams […]

Conran Design Group & Adoreboard proclaim Debenhams as the winner in the battle of the Christmas ads

Conran Design Group & Adoreboard proclaim Debenhams as the winner in the battle of the Christmas ads

Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about 2017’s selection of Christmas ads, from retailers and supermarkets […]

Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall

Eclectic Composes the Modern Day Cinematic Score for Debenhams’ Fairy Tale #YouShall

Debenhams unveils its highly-anticipated 2017 Christmas campaign, #YouShall. Scored by Eclectic, the festive advert sees the British retail giant weave a modern-day fairy tale. Creatively devised by J. Walter Thompson London, 2017’s Christmas campaign arguably features the brand’s strongest storytelling yet. The film depicts a modern-day fairy tale, tipping its hat to some of film’s […]

Debenhams Personal Finance Appoints Lucre

Debenhams Personal Finance Appoints Lucre

Leading PR and content agency, The Lucre Group, has today announced its latest account win – Debenhams Personal Finance. Debenhams Personal Finance has tasked the agency with increasing its brand awareness and profiling its key product offerings including Credit card and Store Cards, travel money and insurance. Activities will include media engagement, product launches and […]

Debenhams strengthens its Multi-Channel Offering with a New Mobile Site

Debenhams strengthens its Multi-Channel Offering with a New Mobile Site

British retailer, Debenhams is strengthening its multi-channel offering with the launch of a new mobile site for UK customers that brings together the best features of mobile apps with the broad reach of mobile web. The Progressive Web App (PWA), which uses Google-backed technology, is a key development in Debenhams digital and multi-channel strategy. The PWA creates […]