eBay, Cubid From McCann London

This February, eBay brings you Cubid! A cheeky renaissance cherub and self-confessed anti-hero of Valentine’s Day, who understands that some folk prefer the latest Yeezy V2s over a nuked ready meal for two. Cubid knows that the stuff people actually long for is sitting in their Watch Lists and that while dates might let you down, your YSL handbag never will! 

The new campaign by McCann London invites you to share a link to that Watch List item you’ve been longing for in the hope that Cubid might strike a winning bid on your one true love this Valentine’s.

He’ll be striking from 14th February across eBay social channels, using the hashtag #eBayCubid, bidding on much-loved Watch List items and surprising lovers of lovely things. The campaign launches with social media support from McCann LIVE and That Lot. Teasers for the campaign launch this week and will continue up until 14th February.


Project Name: Cubid 

Client Name: eBay 


Chief Marketing Officer: Eve Williams

Head of Brand Marketing: Alex Allcott

Social & Influencer Lead: Mary Cleary

Social Marketing Manager: Jack Francis 

Social & Influencer Executive: Alice Brimicombe

McCann London

Creative Agency:  McCann London

Chief Creative Officers: Laurence Thomson & Rob Doubal

Chief Strategy Officer: Theo Izzard-Brown

Executive Creative Directors:  Ray Shaughnessy & Dan Norris  

Creative Directors:  Matt Searle & Olly Wood 

Senior Creative: Richard Morgan

Senior Creative: Christopher McKee

Global Business Lead: Sailesh Jani

Business Director: Tom Oliver  

Senior Account Manager: Katie Dumbrell

Strategy Director: Natalie Lau

Project Director: Nicole Robinson-Spaude

Project Manager: Neil Tingey

Account Associate: Sasha Semple

McCann Manchester 

Head of Live: Calum Macdonald-ball

Social Designer & Art Director: Mike McGuinness

Copywriter: Hannah Tudor

Senior Digital Content Operator: Stuart Lowndes

That Lot

Social Agency: That Lot

Creative Director: Adam Amos-Stone

Creative: Joe Smart

Account Director: Rosie Shipp

Account Manager: Arthur Hepburn

Source: McCann London

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