New creative gives a voice to wrongly accused dogs featuring Pete Wicks, Susie Dent, Bill Bailey and Annette Badlan. Rennie®, the UK’s No.1 best-selling heartburn and indigestion tablet brand, has partnered with McCann London and Initiative Media, both part of BOND, Omnicom’s dedicated Bayer unit, to launch a new integrated campaign for Rennie Wind Relief […]
McCann’s “Il Fresco di Peroni” offers up the world’s first beer-serving fresco Peroni Nastro Azzurro have created a new London landmark in the heart of Covent Garden with the launch of Il Fresco di Peroni, the world’s first artwork that pours you a beer. Delivering Italian style with a twist, the campaign from McCann offers up an Italian […]
“ONLY” reclaims the brand’s iconic status in the beer category Peroni Nastro Azzurro, the world’s Number 1 premium Italian lager, has launched its new global platform, “ONLY”. Created by McCann London, the platform positions the brand as a stylish, Italian icon of the beer category, defying category conventions to bring boldness and iconicity back to […]
McCann helps LNER’s mascot find her voice to show the freedom of train travel LNER is continuing the story of its distinctive red-haired brand character Eleanor. In a bold new execution by McCann London, LNER takes on the frustration of motorway traffic jams, and champions the ease, comfort and freedom of long-distance train travel. Embracing […]
McCann delivers football’s most coveted drop blending fashion with football culture This festive period, Sky Sports and McCann London are rewriting the playbook on football activations with an iconic streetwear drop in partnership with viral artist SLAWN. Kicking off on Saturday 29th November, fans will have the chance to take home a unique hand-sprayed SLAWN […]
McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager. The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the […]
The pain relief brand is running the first national 3D OOH campaign on JCDecaux’s Transvision screens in rail stations across the UK, the first national 3D OOH campaign with media planning and buying from Zenith UK and creative from McCann. Nurofen launches its new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the […]
McCann London announce Aaron Harridge as the agency’s new Head of Strategy, and long-standing McCanner, Jonathan Brown, as Head of Strategic Product. Harridge and Brown are the first leadership appointments made by McCann London’s CSO Mel Arrow since her arrival at the agency in June 2023. Starting at McCann London in February, Harridge will work […]
The Women’s Association today announces the launch of the third series of their “For The Woman” campaign to redefine the notion of success for women on International Women’s Day. The creative shows portraits of 110 women working across the Financial Services, Out of Home Media, Financial Software, Advertising sectors, alongside Stay-at-Home Mums, Content Creators, Makeup […]
McCann London announced today that the agency has named Jemima Monies as Chief Operating Officer – a newly created role – starting in early 2023. Monies is the first executive leadership appointment made by CEO Polly McMorrow since her arrival at the agency in April 2022. Monies will oversee a range of operational business areas […]