“There are more ways to win, when you buy on eBay”

New campaign inspires a savvier way to shop as the UK emerges from lockdown and looks to get back to normal life.

“There are more ways to win, when you buy on eBay”

eBay has unveiled a new campaign film that vividly and playfully portrays people’s everyday conversations, to show all the ways people can win in life, thanks to eBay. The campaign lands as the UK emerges out of one of the longest lockdowns in the world with a renewed sense of optimism and desire to get back […]

Aldi’s Christmas Ad Named The Nation’s Favourite

Aldi’s Christmas Ad Named The Nation’s Favourite

Aldi’s most recent Christmas spot (2020) featuring Kevin the Carrot has been crowned Britain’s Favourite Ad of 2020. The supermarket takes the title from John Lewis which was named as 2019’s number one. The annual ranking compiled by London-based System1,  the global experts in advertising effectiveness, and broadcaster ITV, has revealed that, with a whopping 5.8 […]

Got An Old Console? XBOX Says ‘REBOX IT’.

Activation brings to life ‘Beyond Generations’ platform aimed at tackling elderly loneliness through gaming

Got An Old Console? XBOX Says ‘REBOX IT’.

Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK.  And during Covid-19, that sense of isolation has worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships ‘Beyond Generations’, an initiative by […]

Just Eat Launches “We Got It” Campaign

Just Eat Launches “We Got It” Campaign

Just Eat, a leading global marketplace for online food delivery, is launching a fresh, new UK campaign created by McCann London under the tagline ‘We Got It,’ celebrating a service expansion into the delivery of major brands such as McDonald’s, KFC and Greggs.  The new ad will run alongside the brand’s ongoing ‘Did Somebody Say’ campaign, featuring Snoop Dogg. The new campaign aims to show that Just […]

DETTOL Launches UK ‘Keep Protecting’ Campaign

Poignant behaviour change message reminds us that post-lockdown; little things in life need protection

DETTOL Launches UK ‘Keep Protecting’ Campaign

Lockdown has taught us all to appreciate the little things in life we previously took for granted. As we move out of the lockdown phase, we are all at risk of forgetting the importance and impact of the other little things we have been doing to keep ourselves, our families and our community safe.   To […]

W+K Top-Duo Join McCann As Executive Creative Directors

W+K Top-Duo Join McCann As Executive Creative Directors

McCann London has hired top creative team Ray (Rachel) Shaughnessy and Dan Norris to further drive the agency’s position as one of the most creatively-awarded in the UK.  Ray and Dan join from Wieden + Kennedy London, where the powerhouse duo have partnered since 2006. The pair join McCann as Executive Creative Directors. They will […]

Xbox enters the travel sector with “The Rough Guide to Xbox” – the first travel guidebook for gaming worlds making the virtual a reality

Xbox enters the travel sector with “The Rough Guide to Xbox” – the first travel guidebook for gaming worlds making the virtual a reality

Xbox and McCann London are proud to announce the launch of “The Rough Guide to Xbox” on January 30. Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty […]

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