“ONLY” reclaims the brand’s iconic status in the beer category Peroni Nastro Azzurro, the world’s Number 1 premium Italian lager, has launched its new global platform, “ONLY”. Created by McCann London, the platform positions the brand as a stylish, Italian icon of the beer category, defying category conventions to bring boldness and iconicity back to […]
McCann helps LNER’s mascot find her voice to show the freedom of train travel LNER is continuing the story of its distinctive red-haired brand character Eleanor. In a bold new execution by McCann London, LNER takes on the frustration of motorway traffic jams, and champions the ease, comfort and freedom of long-distance train travel. Embracing […]
McCann delivers football’s most coveted drop blending fashion with football culture This festive period, Sky Sports and McCann London are rewriting the playbook on football activations with an iconic streetwear drop in partnership with viral artist SLAWN. Kicking off on Saturday 29th November, fans will have the chance to take home a unique hand-sprayed SLAWN […]
McCann Worldgroup, led by McCann London, has been named the Global Agency of Record for Peroni Nastro Azzurro (PNA), the world’s #1 premium Italian lager. The agency, which won the business following a competitive pitch run by AAR, takes on the task of delivering a long-term, global core creative platform that will serve as the […]
The pain relief brand is running the first national 3D OOH campaign on JCDecaux’s Transvision screens in rail stations across the UK, the first national 3D OOH campaign with media planning and buying from Zenith UK and creative from McCann. Nurofen launches its new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the […]
McCann London announce Aaron Harridge as the agency’s new Head of Strategy, and long-standing McCanner, Jonathan Brown, as Head of Strategic Product. Harridge and Brown are the first leadership appointments made by McCann London’s CSO Mel Arrow since her arrival at the agency in June 2023. Starting at McCann London in February, Harridge will work […]
The Women’s Association today announces the launch of the third series of their “For The Woman” campaign to redefine the notion of success for women on International Women’s Day. The creative shows portraits of 110 women working across the Financial Services, Out of Home Media, Financial Software, Advertising sectors, alongside Stay-at-Home Mums, Content Creators, Makeup […]
McCann London announced today that the agency has named Jemima Monies as Chief Operating Officer – a newly created role – starting in early 2023. Monies is the first executive leadership appointment made by CEO Polly McMorrow since her arrival at the agency in April 2022. Monies will oversee a range of operational business areas […]
TSB has revealed Britain’s biggest portrait mural in East London to honour this year’s Pride of Britain winner. Created by McCann London – with the support of the7stars, Kinetic and Global Street Art – the mural coincides with the sixth consecutive year of TSB’s partnership with the Pride of Britain Awards. The mural celebrates TSB’s 2022 Community Hero, Michelle Dornelly. […]
Fully integrated, cross-channel campaign launches with a fresh visual approach for the brand
eBay UK and McCann London have launched a new platform for the brand, showcasing eBay’s ambition to provide a better way to buy and sell, both for people and the planet. As the internet’s first people-powered marketplace, eBay was born out of a belief that business can be done differently – a belief more relevant […]