Creative agency ELVIS has promoted Associate Creative Directors, James Hudson and Rob Griffiths, to the role of Creative Director.
The promotions have been made in recognition of the award-winning work that Hudson and Griffiths have led since joining the agency. Their recent campaigns include the UNILAD ‘Blood Without Bias’ initiative, which sought to end discrimination against gay and bisexual men who want to donate blood; and Cadbury Creme Egg ‘EATertainment’, the chocolate brand’s own Netflix-style streaming platform.
In their new roles, Hudson and Griffiths will oversee the ELVIS creative department, developing the agency’s creative product across all clients and aspects of the business. The move will enable Neale Horrigan, Executive Creative Director, to take a step away from the day-to-day running of the team in order to focus on clients, reputation, new business and new ventures.
Hudson and Griffiths joined ELVIS as a creative team from Saatchi & Saatchi X in 2014.
Neale Horrigan, Executive Creative Director, ELVIS, said: “James and Rob are a multi award-winning duo, responsible for some our most unexpected and unforgettable work in recent years. I’m delighted to see them step up to become Creative Directors as my own focus and role evolves.”
James Hudson, new Creative Director, ELVIS, added: “The world doesn’t trust advertising anymore and literally blocks what we do. We want to change all that, one tight turnaround and small budget at a time, as we inspire and empower those around us to deliver the work we all want to make.”
Rob Griffiths, new Creative Director, ELVIS, said: “Building off the back of Creme Egg and Blood Without Bias, we’re super excited to work more broadly with our team and clients to create work that sticks two fingers up at convention, and one at boring, as we entertain, excite and hopefully even do some good.”