evian Turns Up The Sparkle To Celebrate Its Newly-Launched Sparkling Water

evian has partnered with Wavemaker on a new campaign to celebrate the highly anticipated arrival of the brand’s biggest innovation yet – its first-ever sparkling water. 

Making a splash in the UK with its first marketing drive since launching evian sparkling in January 2022, the campaign spans OOH, social, digital, PR and sampling. The aim is to highlight the unique and refreshing sparkling sensation of this exciting new product.

To kick-start the celebration, evian will add its sparkle to five fully wrapped buses which will greet thirsty Londoners around the top evian sparkling selling supermarkets* across the city from the 9th May. In collaboration with product sampling agency Purity, passers-by will be invited to taste-test the latest innovation, demonstrating how its iconic pure** natural mineral water has been transformed with added sparkles. In keeping with evian’s sustainability commitments, each vehicle will be fully electric.

For those unable to join the celebration on the day, evian will also bring the festivities to sparkling water drinkers at home with video and display ads running across Amazon’s DSP as well as Fire TV throughout May. To ensure the creative meets its audience, the ads have been optimised using Wavemaker’s one-of-a-kind service, Amazon Audience Galaxy. A collaboration which, by integrating the API directly into its provocative planning platform, allows the agency to create robust audience strategies and more complete digital plans for its clients.

Dillon McEvoy, Head of Marketing, evian said: 

“We believe that all things that sparkle are a cause for celebration, and we’re bringing that celebration to the nation this month to show that evian sparkling has well and truly arrived. This is the start of a new chapter for our iconic brand, and we’re sure that evian sparkling, standing out for its true purity** and freshness with just the right amount of bubbles, will be just as popular with consumers across the UK”.

Kelly Parker, Chief Operating Officer, Wavemaker UK added:

“Just in time for the UK’s mini-heatwave, we’re bringing the pure** and refreshingly light taste of evian sparkling  to its customers, and those that try it will not be disappointed. evian fans have been waiting for the arrival of its sparkling water for a long time, that deserves a celebration and we’re delighted to kickstart that here in the UK.”

*Tesco stores with highest evian sparkling rate of sale. .IRI – Tesco UK &  All Outlets GB exc BP, 26th Mar 2022

** evian is pure and natural as all natural mineral waters. Now in a new version with added sparkles

Source: Wavemaker

  Dillon McEvoy, evian, Kelly Parker, Wavemaker