Iconic premium paint and wallpaper manufacturer, Farrow & Ball, has appointed innovation consultancy, Fearlessly Frank, to refine the brand’s global proposition and creative approach, following a competitive pitch process.
With 56 showrooms and over 1,500 stockists worldwide, Farrow & Ball has achieved consistently strong sales growth in its core markets over recent years and is the market leader in the premium paint category.
Fearlessly Frank has been tasked with building on this growth by further driving brand consideration and customer acquisition, amplifying the presence of the British brand in both the UK and international markets.
Farrow & Ball Marketing Director, Josephine Rance said, “Farrow & Ball has experienced exceptional growth over recent years and is well-positioned as an aspirational lifestyle brand known for its rich paint colours and handcrafted wallpapers. I’m delighted to be working with Fearlessly Frank; a consultancy that I believe offers both creative ideas and the profound understanding of the brand necessary to build on our current success.”
The first work to go live is an inventive sculptural installation at the company’s flagship Chelsea showroom to support the launch of the brand’s nine new paint colours for spring 2016. The installation will run from for three months, subsequent activity will go live from September.